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Sara Chisholm

Sara Chisholm
Pitching lessons from Twitter

Pitching lessons from Twitter

As a media monitoring and analysis company, MediaMiser often finds insightful lessons in Twitter data. However, it doesn't take an extensive monitoring regime to pick out these valuable pitching lessons for public relations from @DearPR and @SmugJourno: Follow-up in a...

Top social influencers of the 2016 IABC World Conference

Top social influencers of the 2016 IABC World Conference

This year, over 1,200 attendees flocked to New Orleans for the 2016 IABC World Conference:  RISE: Innovating Global Communication. With over 60 presentation sessions (including our very own Jim Donnelly, who spoke about communications lessons from disruptive...

Using media monitoring and analysis for decision making

Using media monitoring and analysis for decision making

How do you make important decisions? Do you trust your gut? Poll your colleagues? Do you frantically search Google to find results from expert sources? Or maybe you’re a firm believer in shaking a Magic 8-Ball and letting fate decide. Regardless of your approach,...

Summertime marketing: 7 ways to combat the lull

Summertime marketing: 7 ways to combat the lull

As a marketer, you can feel the effects of summer approaching—out-of-office replies become plentiful, and engagement begins to wane on pieces that once saw a blooming number of form submissions and call-to-action clicks. Before you know it, you’re in the middle of it:...

8 free tools to help with your internal communications efforts

8 free tools to help with your internal communications efforts

As important as external communications are for creating brand awareness, building a healthy sales funnels and gaining media attention—sometimes it’s the culture of an organization that really makes a business attractive to clients and journalists. One of the key...

Prominent political figures of the Panama Papers

Prominent political figures of the Panama Papers

On April 3, 2016 the International Consortium of Investigative Journalists (ICIJ) released the “Panama Papers”, a collection of leaked offshore financial records exposing the hidden “tax haven” activities of over 140 public figures, criminals, and celebrities....

International Day of Happiness 2016: Four most popular news topics

International Day of Happiness 2016: Four most popular news topics

On March 20, 2016, countries around the world celebrated the International Day of Happiness—an internationally recognized event founded by the United Nations in 2012. It’s currently being coordinated by Action for Happiness with one goal: To spread happiness around...

Comparing dating sites through media analysis

Comparing dating sites through media analysis

Do you believe in modern romance? According to statisticbrain.com, there are more than 54,250,000 singles in the United States—and 91 per cent of them have tried online dating. Lucky for them, the stigma associated with online dating continues to decrease year after...