The term disruptor has literally disrupted the way that we view technological, or even cultural, innovation. Social medias like Periscope have disrupted the PR/Comms industry, Uber has disrupted the transportation industry, and Donald Trump has even disrupted politics...
As communications professionals, we use social media every day. Yes, it’s a commitment—and because it consumes a fair chunk of our busy lives, we look for shortcuts. That’s why it’s time to go back to the basics—or for you newbies out there, start with the basics....
Nothing’s cooler than a ninja. They’re quick-witted, smart and most importantly, strike when their target least expects them. This ability to be efficient, yet remain completely incognito, is a skill that businesses should adapt when implementing corporate...
Sometimes when you’re first starting out, finding the right tools to implement effective public relations and communications strategies can be difficult—especially if you’re strapped for cash. Below is a list of free tools and resources that you can use in all aspects...
On August 17, 2015, #bloggerblackmail began trending on Twitter after an unfortunate miscommunication between London bakery Anges de Sucre and a blogger at wrapyourlipsaroundthis.com. A few months ago, Mehreen—a Food & Lifestyle blogger at...
As social media evolves, employers continue to utilize it as a tool to develop their businesses. In the past, we’ve analyzed the benefits of monitoring social media for growth hacking, customer service, media outreach, crisis management, and other public...
With the Internet and social media providing the opportunity for complete strangers to become best of friends, the importance placed on relationship-building through digital channels—especially in media relations—is at an all-time high. Social media and online news...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
So you’ve done your media analysis, and have identified your top authors and publications. You’ve also completed your media list. Now what? You have to make media calls. Whether you’re following-up on a pitch previously sent via email, calling to pitch a new story, or...
Earlier in June we saw Reddit up-in-arms over new interim CEO Ellen Pao, who quickly became target to severe backlash from the community after establishing that Reddit would no longer be a “completely free-speech platform.” As such, many users transitioned their way...
Communications professionals use targeted media lists to ensure their press releases and pitches aren’t blindly sent out into the media abyss. Quality over quantity, as the old adage goes. Lists focused to specific journalists and authors will ultimately result in...