Shane Barker

Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
How to improve the ROI of your social media marketing efforts

How to improve the ROI of your social media marketing efforts

Social media has become a crucial channel for marketers. It can help you boost your brand’s reach, generate leads, build a loyal following, and remain competitive. But can you prove that your social media efforts are generating results? It’s extremely critical for you...

9 content marketing KPIs that predict your campaign’s success

9 content marketing KPIs that predict your campaign’s success

There is no handbook for creating the right content. What makes things worse is the fact that the world of content is ever-changing. That being said, success in the content marketing realm isn’t rare. A winning strategy is the product of trial and error, evaluation,...

9 influencer marketing examples—and 14 tactics to boost conversion

9 influencer marketing examples—and 14 tactics to boost conversion

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? The answer lies in influencer marketing....

The ultimate guide to micro-influencers

Micro-influencers aren't new, but their power is growing. As more and more people realize that celebrities might have the followers but don't have the engagement, micro-influencers become more and more coveted. The reason is simple: they have authority and engage in...