Although every company tries to avoid it, there are times when bad press happens. It could be as a result of false stories being shared, or it could be due to a mistake or poor judgment on your part. Whatever the reason, knowing how to implement damage control is key....
One of the most useful tools in the PR toolbox is the company website. It may be very different from traditional PR methods, but in the modern age, it is key to your PR success. Just as PR is constantly changing in order to reflect evolving trends and the habits of...
The introduction of the General Data Protection Regulation (GDPR) means major changes to your current marketing strategies, with the onus clearly on brands when it comes to the matter of consent. You now need to obtain clear permission to store and use the data of any...
Now that we’re a good way into 2018, it’s a great time to check out what’s working and which trends look to be around for the long haul. Whichever way you look at it, the fact is that content has become the largest growth area for marketing, and that trend doesn’t...
Forget what you think you know about public relations. Competition is stiff, and following the herd is the worst thing you can do when trying to capture your audience’s attention and get the word out. Here are three tips for creating the perfect PR campaign. We’ll...
Many businesses today find it hard to hit the ground running simply because they have a hard time offering customers something new. It is this very reason why going into business without developing your Unique Selling Proposition (USP) is a huge mistake. Get the...
In the world of public relations, nothing is more valuable than creativity. It is creativity, after all, that makes the difference between a mediocre campaign and one that creates a household name for the brand it’s representing, and in such a competitive climate, you...
For most business owners, customer relations are a process worth investing more in. The happier you keep your valued customers, the more likely they will be to come back to your company for further purchases and feel a bigger sense of loyalty to your brand. For...
Forming a connection with clients is vital to your company’s longevity. You must make time to get to know your client on both a personal and professional level to secure a long-term partnership. A strong connection can not only lead to brand loyalty, but it can...
These digital strategies may be cost-effective and highly influential, but that doesn’t make them easy. Marketing of any kind is often more difficult for small businesses, who often lack the big budgets required for wide-reaching promotion. To help you navigate the...
Whether you are just starting out or looking to further your career in communications, there is a huge range of exciting job opportunities and options open to you. From public relations to content management and even positions that require more brand-focused, design...
Seventy percent of Americans have at least one social media account, according to recent research by Pew Research Center. And since the majority of users are checking their Instagram and Facebook feeds daily, that presents a unique opportunity for you to reach your...