Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field. By failing to be proactive, creative agencies...

Viet N’Guyen is the founder and CEO of Issa PR, a luxury and lifestyle brand strategy, and public relations agency. The dynamic leader & strategist with over 20 years experience built the luxury & lifestyle division for Edelman, #1 agency in the world.