Over the past two years, Twitter has struggled to grow its user base. Some say the once-revolutionary social media platform has been resting on its laurels, remaining stagnant in its offerings. But 2017 has seen an upswing for the social giant both in user growth and...
News outlets need to distinguish themselves from their competition. Just like any other brand in any other space, they need to cultivate a unique identity. With outlets trying desperately to stay afloat in this brave new media world, faithfulness to a strong and...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
A whopping 89 per cent of B2B marketers are including content marketing in their overall marketing strategy. Are you one of them? Is your organization ramping up a content-building engine and starting to churn out lots of interesting and educational content that is...
Remember the days when all you needed for a good media relations strategy were some key contacts at local or national media outlets? From there it was a phone call or an email to pitch your latest client, and if you were lucky, you got a story in print, an interview...
As a communications professional, having an effective engagement strategy means going beyond simply building relationships with key journalists. Although you still want to grab the attention of these individuals – because journalists continue to be some of the most...
The reports of the death of the press release have been greatly exaggerated. A press release can be an effective way to relay information to the press, and ultimately the public. But it takes a special something to get it noticed. Here are five press release tips to...
With PRSA International Conference just around the corner, chances are you have invested a lot of time and money by purchasing booth space and sending the team to Indianapolis, and are now putting the finishing touches on getting ready to represent your company at...
You’ve reached step one in the PR process and landed yourself a new client—great! The relationship between client and PR pro is give and take. Not only should they be grilling you with a bunch of questions, you too need to be ready with some of your own. In order for...
If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen. The...
I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the...