Since the rollout of PR CoPilot in 2023, the suite has evolved from a media relations assistant into a robust set of AI-enhanced PR workflows. While early innovations within this suite focused on streamlining workflows, our latest enhancements, specifically to our...

In an increasingly fragmented and AI-driven media landscape, the challenge for PR teams to decipher coverage impact on brand reputation has grown.   As AI answer engines become the primary filters for brand discovery, managing your reputation across AI models in...

PR analytics software helps enterprise communications teams measure campaign performance, monitor media coverage, analyze sentiment, and connect PR activity to business outcomes.  As PR teams face growing pressure to move faster, prove impact more clearly, and adapt...

In a world submerged in data, applications, and growing tech stacks, it is fundamental for organizations to communicate across different applications and systems. For PR professionals, that translates into a growing need to integrate PR metrics and media insights with...

As search preferences change and we enter a new phase beyond traditional search engine optimization, AI answer engines like ChatGPT, Claude, and Gemini are taking charge as the main gatekeepers of brand reputation.  This creates a significant challenge for PR and...

The 98th Academy Awards took place on 15th March 2026, celebrating a new slate of films, actors, and industry professionals. Ten films were nominated for Best Picture, with the honor going to One Battle After Another. Since nominations are announced in January,...

A high-stakes standoff has emerged between Silicon Valley and the U.S. military. Anthropic CEO Dario Amodei sparked the conflict by denying the Department of Defence unrestricted access to his AI model, Claude. This "safety-first" stance triggered administration...

In the fast-paced world of public relations, media intelligence is only as valuable as the speed at which it can be consumed. Our recently released 2026 State of Media Intelligence Report highlights a fascinating evolution in how PR teams and their stakeholders...

Key findings from the 2026 State of Media Intelligence Report PR and communications teams are producing more media intelligence than ever. More frequently, for more stakeholders, across more formats. But are those briefings actually landing? Here's a statistic worth...

Industry press events and showcases have increasingly taken on an entertainment dimension for mainstream audiences. Traditionally designed for media coverage and investor engagement, these events are now widely consumed by the general public, particularly as online...

Last week’s Lindsey Vonn storyline at Milan-Cortina offered a clean case study in something communicators often feel but rarely measure: when an athlete-centered hero narrative breaks, coverage briefly expands into institutional accountability—then contracts back...