Agility News & Reports
The World Cup isn’t one story. It’s at least six.

The World Cup isn’t one story. It’s at least six.

We read the first week of the 2026 tournament the way a newsroom does — then sorted every article into a map of what the coverage was actually about.  Share of first-week coverage, by topic  The matches are the obvious story. Across roughly 2,000 articles, on-field...

From Context to Action: PR CoPilot’s Latest Enhancement

From Context to Action: PR CoPilot’s Latest Enhancement

Since the rollout of PR CoPilot in 2023, the suite has evolved from a media relations assistant into a robust set of AI-enhanced PR workflows. While early innovations within this suite focused on streamlining workflows, our latest enhancements, specifically to our...

Intelligence with Context: Introducing Brand Identities

Intelligence with Context: Introducing Brand Identities

In an increasingly fragmented and AI-driven media landscape, the challenge for PR teams to decipher coverage impact on brand reputation has grown.   As AI answer engines become the primary filters for brand discovery, managing your reputation across AI models in...

Own the AI Narrative: Introducing Visibility Intelligence

Own the AI Narrative: Introducing Visibility Intelligence

As search preferences change and we enter a new phase beyond traditional search engine optimization, AI answer engines like ChatGPT, Claude, and Gemini are taking charge as the main gatekeepers of brand reputation.  This creates a significant challenge for PR and...