Why Media Monitoring is the Engine Behind Modern Media Relations In an always-on news cycle, media monitoring has evolved from a background task into the strategic core of modern PR. It’s the engine that powers media intelligence, fueling every decision, from who to...
Public relations teams and agencies across Europe, the UK, and the EMEA region are under increasing pressure to demonstrate measurable impact. From proving ROI to adapting strategies across diverse media landscapes, communicators need solutions that not only monitor...
In the fast-moving world of public relations, it’s critical to keep up with ever-shifting trends and tech developments to stay ahead. There’s no better way to do so than by reading and (ideally) subscribing to the leading daily PR trades. These sites individually keep...
“The modern media landscape is evolving at a rapid pace.” It’s a familiar catchphrase in public relations, yet one that remains profoundly true. Recent data continues to underscore just how swiftly audience behaviour, media consumption, and newsroom dynamics are...
Introduction: The Importance of Data-Driven PR Analytics for Enterprises In today’s fast-paced communications landscape, data-informed decision-making is no longer optional for enterprise PR teams. Tying business KPIs to PR strategies can do more than just ward off...
Why Media Monitoring is the Engine Behind Modern Media Relations In an always-on news cycle, media monitoring has evolved from a background task into the strategic core of modern PR. It’s the engine that powers media intelligence, fueling every decision, from who to...
Why is media monitoring important in 2025? In 2025, the media landscape is more fragmented and fast-moving than ever. News breaks first on social platforms, stories can trend globally in minutes, and a single online mention can shape public perception overnight. For...
Consider this scenario: your team has perfected a press release for a game-changing launch. One that promises to save time and deliver unmatched value to your audience. You send it out through your media contact database with high hopes… but it’s met with silence. No...
Why media relations tools matter in 2025 In 2025, media relations is evolving alongside the news cycle and the AI-driven transformation of PR. Journalists and influencers are busier than ever, inboxes are saturated, and trust between brands and the media is critical....
Considering Muck Rack alternatives? You’re not alone. Muck Rack, a well-established player in PR technology, has offered solutions for communications professionals, including a media database and media monitoring, since 2009. However, as PR space continues to evolve,...
Roxhill Media has been recognized for providing media database and list-building tools for PR and communications professionals since 2015. If you’re a current user, it is essential to consider whether a Roxhill alternative may be a better fit for your needs – especially before a renewal.
Since 2010, Onclusive has provided media monitoring and coverage insights for PR and communications professionals. However, as the industry advances, PR teams must consider whether their tools have kept pace. For current Onclusive users, it is essential to consider what PR solution is the right fit – especially ahead of a renewal.