The IAB Data Center of Excellence and the Data & Marketing Association (DMA) have released The Data-Centric Organization 2018—the results of a survey showing that U.S. marketers and publishers remain intensely focused on achieving “data centricity” across their...
A new report from Harvard Business Review Analytic Services, in association with IT services firm DXC Technology, reveals that companies expect pressures from digital technology disruption to accelerate and intensify—yet worry that organizational inertia and...
According to a new research report from the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers said their organizations spent more on data in 2017 than 2016—and an even...
Traditional brick-and-mortar retailers are faced with increased financial and competitive pressures as consumers are shifting to an omnichannel, engagement-oriented customer journey. Retailers must provide an interactive digital in-store shopping experience and have...
Consumers want to laugh when they see or hear an advertisement, according to a new survey from B2B research and reviews firm Clutch. Over half (53 percent) of consumers say they are most likely to remember and enjoy an advertisement if it's funny. Humorous...
When you love a brand, you don’t just purchase its products and services—you are more likely to recommend that brand, talk about it with friends and engage with its marketing content, new research confirms. In a recent analysis of more than 500 consumer brands in a...
Healthcare marketing can be complicated—trying to put patients first while guaranteeing steady revenue is difficult to accomplish. There’s a wide variety of platforms available to market your client’s healthcare practice, and it can feel overwhelming to know what’s...
The super-savvy Millennial generation is perceived by many marketers as being more in touch with the brands they love, to which they engage with organically and pledge their loyalty based on a litany of societal, political, ecological and other reasons. Does this...
It may feel good to be in demand—so much so that your current employer presents you with a counteroffer after you’ve accepted another job. But should you stay or politely decline? The laws of supply and demand often create a natural order in the job market. If your...
According to a new study from cross-channel comms firm Yes Lifecycle Marketing, 89 percent of marketers listed email as one of their top three priorities in 2018—indicating that email marketing continues to be a staple even as other channels like social media and...
In case you were still thinking this Internet craze might turn out to be the pet rock of the 21st century, new research from social media management platform Hootsuite and socially-led creative agency We Are Social confirms that this world wide web might just be here...
This year’s "Leaders in Tech" Digital Marketing Innovation Forum, hosted in New York City in January, was dedicated to bringing together marketing professionals from all ends of the U.S and China to discuss the latest in cutting edge MarTech tools that marketers can...