The world of business is more competitive than it's ever been, so it's essential to keep costs low, while still providing a great service to your customers. Recruiting new staff members for specialist tasks can be costly and time-consuming, which is why it makes sense...
As organizations worldwide struggle to get ready for the EU’s General Data Protection Regulation, or GDPR, marketers and researchers can stay a step ahead with a new tool from online survey and insights solutions company QuestionPro. The firm has launched a GDPR-ready...
As brands look to scale their local marketing programs, new research from high-tech brand marketing firm BrandMuscle introduces the concept of precision marketing, a more intelligent form of advertising that meets consumers where they are going based on their...
These digital strategies may be cost-effective and highly influential, but that doesn’t make them easy. Marketing of any kind is often more difficult for small businesses, who often lack the big budgets required for wide-reaching promotion. To help you navigate the...
The IAB Data Center of Excellence and the Data & Marketing Association (DMA) have released The Data-Centric Organization 2018—the results of a survey showing that U.S. marketers and publishers remain intensely focused on achieving “data centricity” across their...
A new report from Harvard Business Review Analytic Services, in association with IT services firm DXC Technology, reveals that companies expect pressures from digital technology disruption to accelerate and intensify—yet worry that organizational inertia and...
According to a new research report from the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers said their organizations spent more on data in 2017 than 2016—and an even...
Traditional brick-and-mortar retailers are faced with increased financial and competitive pressures as consumers are shifting to an omnichannel, engagement-oriented customer journey. Retailers must provide an interactive digital in-store shopping experience and have...
Consumers want to laugh when they see or hear an advertisement, according to a new survey from B2B research and reviews firm Clutch. Over half (53 percent) of consumers say they are most likely to remember and enjoy an advertisement if it's funny. Humorous...
When you love a brand, you don’t just purchase its products and services—you are more likely to recommend that brand, talk about it with friends and engage with its marketing content, new research confirms. In a recent analysis of more than 500 consumer brands in a...
Healthcare marketing can be complicated—trying to put patients first while guaranteeing steady revenue is difficult to accomplish. There’s a wide variety of platforms available to market your client’s healthcare practice, and it can feel overwhelming to know what’s...
The super-savvy Millennial generation is perceived by many marketers as being more in touch with the brands they love, to which they engage with organically and pledge their loyalty based on a litany of societal, political, ecological and other reasons. Does this...