With the marketing and communications industries undergoing swift and constant change in the digital era, IT staffing and services firm TEKsystems recently examined the emerging skillsets that standout digital organizations are seeking, or soon will be. In advance of...
Video advertising innovation firm YuMe recently released a new report that correlates the frequency of online video ad exposure with brand awareness and purchase consideration. Results showed that, among overall norms, one video exposure is sufficient to trigger...
New research from enterprise event automation firm Certain reveals the extent to which in-person events play a critical role for marketers at enterprise companies. The data, part of a new benchmark survey of enterprise marketers, shows the extent to which many...
IDC Worldwide predicts that the worldwide installed base of Internet of Things (IoT) endpoints will grow from 14.9 billion at the end of 2016 to more than 82 billion in 2025—at this rate, the Internet of Things may soon be as indispensable as the Internet itself. But...
As the electronic communications compliance landscape becomes more complex and scrutinized, a significant number of financial firms are vulnerable because of gaps in their retention and oversight initiatives, according to new research from compliance, e-discovery and...
The “Amazon-ation” of B2B online marketing is in full swing, and the first place buyers go to research products and services is online before they choose a company or product. As a result, in today's B2B world, there are no longer choices when it comes to websites,...
New research from UK-based predictive analytics firm Warwick Analytics shows that while Voice of Customer (VoC) data is being used to drive insight and actions, a significant chasm exists between what customer experience (CX) pros analyze today and what they want to...
This article contains excerpts from Crank up the volume: Harnessing content amplification to drive leads. It goes without saying that when PR and communications professionals launch a campaign or create a new piece of content, they want it to reach the ends of the...
Whether you call it "provoking" or "challenging," the insights-led messaging approach that made big news in the Harvard Business Review and several subsequent books has become all the rage in the last few years. Surprisingly, though, it turns out that disrupting your...
Brand intimacy agency MBLM, focused on strategy, design, creative and technology, has revealed that the retail industry ranked third, following automotive and media & entertainment, in its Brand Intimacy 2017 Report. The report, which is the largest study of...
CMOs are gaining influence in their organizations, with 90 percent saying they are on their company’s executive committee and 70 percent indicating they report directly to the CEO, according to a new survey of nearly 300 marketing leaders from organizational advisory...
New research suggests a sense of discord among marketers, with just over half feeling that they spend too much time analyzing data, and don’t have enough time left to spend on other aspects of their work. The new report from marketing automation brand BlueVenn finds...