The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and...
These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here,...
Millennial families are viewing life through a different lens than past generations, and expect the experiences they choose to engage with to be meaningful, lasting and hands-on. The Allionce Group, a marketing agency that facilitates connections between brands and...
Marketing teams often struggle to work efficiently because so many of their resources are used up trying to keep their customer data in sync with their email service provider’s (ESP) cloud. In addition, enterprise brands across multiple industries experience data feed...
There is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday, according to a recent study by strategy and marketing consulting firm Simon-Kucher & Partners. Sixty percent of Black Friday shoppers browse through offerings in the hopes that...
In an era of purpose-driven consumption, values—such as transparency, trust and humanness—are key drivers that unlock value in AI, new research from WP Engine finds. The firm’s latest study, conducted by researchers at The University of London and Vanson Bourne,...
According to new research from CallRail, marketers agree on one thing: everyone wants better attribution. Practically all comms pros (96 percent) agree that attribution is critical to informing and optimizing marketing decisions, and 36 percent say the lack of insight...
Law firms increasingly recognize the importance of digital marketing, which encompasses all the critical tactics, technologies and strategies needed to engage and inform consumers of legal services. But new research shows more resources and support may be needed. The...
With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization. A...
This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges...
In spite of having multiple tools deployed for both audience definition and audience management, nearly half (44 percent) of marketers place themselves at just a “basic” level of audience management maturity, reveals new research from performance marketing agency...
Are sales and marketing teams showing signs of better alignment? New research from performance marketing consultancy LeadMD leverages hundreds of execs’ feedback to produce a study focused on quantifying the term “sales and marketing alignment,” and distilling the...