New research from digital-first platform customer service firm Helpshift explores consumers' opinions about the state of customer service ahead of the busy holiday shopping season. "It may seem counterintuitive, but despite customer support teams being much busier...
New research from digital and email marketing firm GetResponse and global research firm Demand Metric examines how much friction is in today’s marketing funnel, where it most commonly appears, and the degree to which marketing automation reduces or eliminates this...
New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile Ad Context Report 2019, participants...
Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is...
Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile...
As we head into the final stretch of summer break for U.S. students, who typically return to school in mid-August, Agility PR Solutions’ Back to School media tracking analysis (for coverage between July 30 and August 12) noted an ongoing steep increase in weekly...
It is officially back-to-school time. Every year, parents (and especially students) must face the inevitable: The arrival of midsummer means it is time for students to head back to school. The bright spot for kids is that going back to school often comes with a...
In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday...
Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The firm’s new U.S. Mobile...
A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a...
Marketers can hear the impact of voice technology coming a mile away. New research from voice over and audio marketplace Voices.com, in partnership with voice tech researchers Voicebot.ai, illuminates the current status of voice app adoption among leading brands—and...
The new 2019 Brand Keys Back-to-School (B2S) survey for pre-school through 12th grade student households found parents plan to spend only slightly more this year—but intend to spend it much earlier than in previous years, according to new research from brand loyalty...