A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019. Key insights and...
Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets. In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess...
It's nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest. Ninety-five...
The customer is the backbone of your small business. Without them there would be no profits and the business would cease to exist. This isn't exactly news to business owners, but figuring out ways to keep customers happy, satisfied with their experience, and coming...
With more than 66 percent of buyers saying they prefer webinars to other content formats, there's no better time to invest in this channel, according to new research from digital engagement firm ON24. The firm released its Webinar Benchmarks Report 2019 to provide...
Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the...
Having a mobile-friendly website can help small businesses rank in search results, especially because of Google's mobile-first index. Yet only 36 percent of small businesses have an SEO strategy, with 38 percent more planning to invest in SEO in the future, according...
New research from personalization software firm Monetate explores success factors in how brands create more loyal and lasting customer relationships. The company’s third annual Personalization Development Study, in partnership with third-party researcher WBR Research,...
Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to...
With nearly 70 percentof marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. New research taps into the most effective ways to engage attendees...
While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing...
According to recent Forbes research, nine out of 10 companies use AI to improve their marketing outcomes. Most importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing. Yet, there is untapped potential left in the wings,...