Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones...
Do chatbots, robots, and digital assistants intrigue you? What about automated vehicles and virtual assistants? They’re all part of the world of artificial intelligence. AI is a field of computer science that focuses on the creation of a machine that can replicate...
According to Sophos, 70 percent of internet users use the same password for almost all the web services they use. It therefore comes as no surprise that ‘phishing’ is such a popular and effective tool for cyber-criminals against their victims, allowing them to assume...
Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically. New research from intelligent media delivery firm Valassis...
A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019. Key insights and...
Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets. In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess...
It's nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest. Ninety-five...
The customer is the backbone of your small business. Without them there would be no profits and the business would cease to exist. This isn't exactly news to business owners, but figuring out ways to keep customers happy, satisfied with their experience, and coming...
With more than 66 percent of buyers saying they prefer webinars to other content formats, there's no better time to invest in this channel, according to new research from digital engagement firm ON24. The firm released its Webinar Benchmarks Report 2019 to provide...
Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the...
Having a mobile-friendly website can help small businesses rank in search results, especially because of Google's mobile-first index. Yet only 36 percent of small businesses have an SEO strategy, with 38 percent more planning to invest in SEO in the future, according...
New research from personalization software firm Monetate explores success factors in how brands create more loyal and lasting customer relationships. The company’s third annual Personalization Development Study, in partnership with third-party researcher WBR Research,...