Emily Roberts

Emily Roberts
Emily Roberts is a young writer who is passionate about literature and blog writing.
4 helpful tips to make social media work for your business

4 helpful tips to make social media work for your business

Technology is undoubtedly something that each of us uses in our everyday lives, both personally and professionally. With the world brought to a halt over the last year, many have turned to the online world to keep things ticking over and keep their businesses moving...

How to use strategic planning processes within PR campaigns

How to use strategic planning processes within PR campaigns

Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts...

5 comms-focused tips for improving company culture

5 comms-focused tips for improving company culture

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs. In...

8 tips for managing the reputation and legal status of a startup

8 tips for managing the reputation and legal status of a startup

People tend to think of public relations and reputation management as ongoing tasks that every business should handle on a perpetual basis. However, much of a company's protection from slander, lawsuits, negative reviews, and other forms of bad PR stem not from the...

6 hot tips for creating an engaging website for your new business

6 hot tips for creating an engaging website for your new business

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to...

3 handy tips to manage PR for your next app release

3 handy tips to manage PR for your next app release

Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for...

Three customer-pleasing reasons your business needs a CRM

Three customer-pleasing reasons your business needs a CRM

The customer is the backbone of your small business. Without them there would be no profits and the business would cease to exist. This isn't exactly news to business owners, but figuring out ways to keep customers happy, satisfied with their experience, and coming...

The importance of social influencer marketing—making it work for you

The importance of social influencer marketing—making it work for you

No matter what type or size business you are operating, there are two buzzwords which keep coming up time and again when devising a product marketing strategy. Those words would be “influencer” and “social.” Since it seems like the entire world has gone social, why...

Marketing tactics—including birthday emails in your campaigns

Marketing tactics—including birthday emails in your campaigns

A simple, yet effective and often overlooked component of a good email marketing campaign is the birthday email, and we’re not talking about your brand’s birthday, either! Sending an email out to your subscribers when it’s their birthday is a powerful way to build up...

4 reasons why marketing is worth the investment

4 reasons why marketing is worth the investment

When you own your own business, oftentimes it can feel as though there is a non-stop flow of cash heading out the door, but an equivalent amount doesn’t seem to be coming back in. This is exactly why businesses create such strict budgets and adhere to them. Part of...

How to run an effective PR campaign—5 tips from a client perspective

How to run an effective PR campaign—5 tips from a client perspective

Gaining more visibility in your industry can be tough, and an effective PR campaign can be the solution. Working to create a cohesive campaign can be taxing for any company, so it’s a great idea to plan it all out ahead of time. Then, you can watch the magic happen!...

Nine strategies to stop managing and start leading

Nine strategies to stop managing and start leading

A business owner is similar to the captain of a ship. The captain is responsible for guiding the ship safely to its destination and ensuring that everybody on board is well-cared for. As a business owner, it’s your responsibility to lead your company to achieve its...