Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to...
With nearly 70 percentof marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. New research taps into the most effective ways to engage attendees...
While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing...
According to recent Forbes research, nine out of 10 companies use AI to improve their marketing outcomes. Most importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing. Yet, there is untapped potential left in the wings,...
There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store. According...
Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey from creative portfolio website Visual Objects finds. In fact, more than one-third of small businesses choose not to invest in a...
CMOs believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omnichannel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process. New research from...
B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing...
Coming out of AdExchanger's recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and...
Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media...
The enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners, according...
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, mobile growth marketing platform YouAppi reached out to more than 540 of the world's top in-house...