There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store. According...
Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey from creative portfolio website Visual Objects finds. In fact, more than one-third of small businesses choose not to invest in a...
CMOs believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omnichannel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process. New research from...
B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing...
Coming out of AdExchanger's recent Industry Preview event in New York City, Equifax Data-Driven Marketing general manager Mykolas Rambus shared his list of Trends to Watch in Data-driven Marketing in 2019 to help business leaders shape their marketing approach and...
Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media...
The enterprise is entering a new “post-digital” era, where success will be based on an organization’s ability to master a set of new technologies that can deliver personalized realities and experiences for customers, employees and business partners, according...
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, mobile growth marketing platform YouAppi reached out to more than 540 of the world's top in-house...
According to a recent study from CXL Institute, marketing leaders haven't closed the skills gap—despite spending almost $1,000 per employee and billions annually on training. For companies that don't already have an online presence, the skills gap in marketingis even...
A new survey of creative and marketing pros finds that leaders in both camps scored marginal grades—and points to a range of challenges in the organizational relationship, team alignment and collaboration, which stem from the natural challenges that come with growing...
New research from digital performance firm Riverbed explores insights and perspectives of consumer opinions on the digital retail experience—and what they desire from retailers to stay engaged, satisfied and loyal. The firm’s report, Riverbed Retail Digital Trends...
The demand for influencers who have the necessary credentials to get behind your brand and make a genuine difference to your marketing is still rising, but the most influential bloggers, vloggers, and celebrities are often over-subscribed with invitations to publicize...