People naturally use search engines to find answers to questions, and they often click paid search ads that respond to their search queries. But in case advertisers may be thinking their paid ads are clever enough to be seen as authentic search results, new survey...
New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. The firm recently announced its 2019 State of...
In today’s technological climate, it takes more than a Facebook and Twitter account to make your business popular and successful. There are many ingredients you need to add to the mixing bowl if you wish for your business to become the one to beat. You have to think...
Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook...
As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals. In fact, new reviews per business location...
Social media use in recruiting varies by industry—recruiters in creative fields can identify candidates on visual platforms like Instagram, while traditional businesses are more likely to discover candidates on LinkedIn—but overall, nearly 15 percent of people use...
New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. According to the firm’s 2018 Global Consumer Streaming Habits Survey, 58 percent...
Results from a new Dun & Bradstreet survey of AI World Conference and Expo attendees reveals that 40 percent of respondents' organizations are adding more jobs as a result of deploying AI within their business—and contrary to concerns of AI being a job killer,...
New research from online visibility management platform SEMrush reveals a serious gap between companies' marketing data strategies and where their resources are actually being focused. The research, conducted by Forrester Consulting among marketers from companies of...
A comprehensive new study from data-driven business transformation advisors NewVantage Partners reveals that more than 9 in 10 leading companies (91.6 percent) are increasing the pace of their Big Data and AI investments, with 55 percent of firms investing more than...
New research from DMARC email authentication firm Valimail and the Ponemon Institute reveals that email threats tend to fly under the radar of most marketers, despite the significant risk of brand damage these threats represent. The report, Email Impersonation...
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis...