As search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri, new research from digital knowledge management firm Yext reveals. In fact, new reviews per business location...
Social media use in recruiting varies by industry—recruiters in creative fields can identify candidates on visual platforms like Instagram, while traditional businesses are more likely to discover candidates on LinkedIn—but overall, nearly 15 percent of people use...
New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. According to the firm’s 2018 Global Consumer Streaming Habits Survey, 58 percent...
Results from a new Dun & Bradstreet survey of AI World Conference and Expo attendees reveals that 40 percent of respondents' organizations are adding more jobs as a result of deploying AI within their business—and contrary to concerns of AI being a job killer,...
New research from online visibility management platform SEMrush reveals a serious gap between companies' marketing data strategies and where their resources are actually being focused. The research, conducted by Forrester Consulting among marketers from companies of...
A comprehensive new study from data-driven business transformation advisors NewVantage Partners reveals that more than 9 in 10 leading companies (91.6 percent) are increasing the pace of their Big Data and AI investments, with 55 percent of firms investing more than...
New research from DMARC email authentication firm Valimail and the Ponemon Institute reveals that email threats tend to fly under the radar of most marketers, despite the significant risk of brand damage these threats represent. The report, Email Impersonation...
While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. Yes, that mailbox—the one that receives real, physical mail. New research from media delivery firm Valassis...
Social media platforms have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. Some...
Unconventional email themes like National Dog Day and Tax Day in July drove significant engagement outside of the Q4 holiday season, according to new research from Yes Marketing. In its new report, Email Benchmark Report: Competing in the Age of Amazon, Yes analyzed...
Consumers have become increasingly savvy about service and support, their perceptions of a company, and their willingness to share data about themselves if it leads to a better experience, according to new research from digital enterprise software firm Five9 and Zogby...
What's the employment outlook for creative talent? According to The Creative Group's latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. Thirty-seven percent of...