Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behavior and uncertainty around optimizing their media investment are the primary reasons,...
New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite,...
U.S. consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc., are playing a role...
If you have a talent and a passion for advertising and selling, then your career could be heading in the direction of becoming a chief marketing officer. But to do that, you’re going to have to become a bit of a marketing guru first. If this is the path you want to...
Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From...
Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy...
As retailers prepare for the competitive holiday shopping season, they are putting more emphasis on their customers’ in-store experiences and are making hiring decisions that reflect that trend, according to a new retailer survey from organizational consulting firm...
Just about all app developers (90 percent) and marketers (88 percent) say their app has made money and is a financial success, according to a new survey from business news and how-to website The Manifest. Meanwhile, only 10 percent of businesses say their app has not...
Despite 47 percent of consumers ranking email as their preferred channel for brand communications, over half (55 percent) ignore marketing emails due to inbox overload, according to a new study from Yes Lifecycle Marketing. For its Surviving the Retail Apocalypse...
If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy. Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without...
A new report illustrates how AI-powered deliverability solutions can enhance outcomes for marketers while eliminating tedious and repetitive tasks from their daily lives. The research findings from email solutions provider Return Path, in partnership with market...
According to new research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The recent survey from mobile video platform LoopMe reveals new insights around data usage in...