Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. Broadly, Gen Z values creativity, innovation, skill, and hard work, and its members are open minded and progressive—and according to new data...
While most agree that chatbots can be fast and convenient in certain situations, consumers cite a lack of intelligence as their top complaint against automated bots, and 65 percent still prefer a human agent on the other end of the chat, according to new research from...
The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The top three in the...
‘Tis the season for holiday forecasting, and the National Retail Federation predicts a strong finish to the year with a boost of nearly 5 percent in retail sales over 2017 for a total of close to $720 billion. And while millennials have been blamed for killing...
By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of...
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behavior and uncertainty around optimizing their media investment are the primary reasons,...
New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite,...
U.S. consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc., are playing a role...
If you have a talent and a passion for advertising and selling, then your career could be heading in the direction of becoming a chief marketing officer. But to do that, you’re going to have to become a bit of a marketing guru first. If this is the path you want to...
Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From...
Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy...
As retailers prepare for the competitive holiday shopping season, they are putting more emphasis on their customers’ in-store experiences and are making hiring decisions that reflect that trend, according to a new retailer survey from organizational consulting firm...