According to new research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The recent survey from mobile video platform LoopMe reveals new insights around data usage in...
New research from north of the border shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from Toronto-based CMO Lab, a joint research project from APEX Public Relations, ruckus...
Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company...
New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers' lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance. Apple maintained its standing as the...
In 2016, companies spent $65 billion on SEO services—tripling what was predicted would be spent in 2008. According to SEO expert Russ Cuthrell, CEO of Michigan-based Spyder Byte Media, with $79-80 billion now projected for SEO spending in 2020, SEO has transitioned...
New research from Newsweek Media Group investigates the rise of sustainable and responsible (or ESG) investing, and finds that while the Paris Climate Accord and the adoption of the UN Sustainable Development Goals (SDGs) in 2015 have boosted growth in ESG investing...
If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will...
Email marketing remains one of the most viable and rewarding strategies for B2C brands and businesses, but new research reveals that holiday-themed emails reap an even more bountiful ROI. Holiday emails sent in Q4 last year tended to drive higher conversion rates than...
Women entrepreneurs are increasingly optimistic about the future—and this sector is leading the digital transformation, according to the 2018 Women Business Owner Spotlight from Bank of America. The annual study of more than 1,000 entrepreneurs across the country...
New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and...
While some organizations saw the May 25 enforcement deadline for GDPR as the finish line for compliance, many leading-edge marketing execs saw the day as a starting point of a journey to reinforce trust and actively improve the customer experience. According to new...
As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony. As the mobile channel becomes...