Managed public cloud provider 2nd Watch recently released survey results showing that most companies are actively working on big data projects and have dedicated significant dollars to their efforts. The online survey, conducted the first two weeks in May, included...
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
The results of a new global study commissioned by CA Technologies reveals that enterprise Big Data strategies are delivering key benefits to organizations, despite noted challenges in implementation. Most notably, nine in 10 organizations are experiencing or...
Companies Need to Leverage Data and Analytics to Be More Predictive Just as companies are now able to access unprecedented insights about their customers thanks to data analytics, customers also have more information available than ever before to assist them in their...
Two nationwide surveys commissioned by the Marketing Executives Networking Group reveal consumers' and senior marketing executives' views on the digital marketing industry. The results indicate that companies' use of social media is perceived by both groups as...
ROI, Social Integration, Measurement Top Major Brand Challenges Social analytics platform Simply Measured this week announced the release of its 2015 Social Media Marketing Trends report, which highlights the confusion social marketers are expressing with regards to...
With the recent explosion of data, especially as the Internet of Things (IoT) has emerged as an IT trend sweeping across the business world, 73 percent of organizations are finding analyzing this increase in data a major challenge, according to a new global survey...