Talent acquisition and retention has been a tough obstacle to overcome across all industries in the post-pandemic age, and companies of all shapes and sizes are perpetually struggling to strategize against the odds. And this includes Fortune 500 companies, as new...
15 essential tools every modern PR professional should use in 2024
The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and...
Corporate climate commitment: Although consumers have their doubts, 96% of workers say their firms now have or soon will have a climate action plan
Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually...
According to Gen Z, your brand is a joke—but also an opportunity: New academic research digs deep into their unique idea of engagement
Generation Z is a pretty savvy group—these highly informed digital natives have been exposed to marketing messaging all their lives on their cellphones, so they learned young what brand authenticity looks like—and they can smell a rat from a mile away. So traditional...
Alignment needs a tune-up: New business research finds that 4 of every 5 commercial activities is done with no marketing/sales collaboration
If you were a working professional in the 90s, you likely remember how rare it was for any cross-functional collaboration, because communication was essentially primitive before the internet came along. How we got it all done I don’t recall, but unless you were in the...
Digital trust will only become more important, but businesses aren’t prioritizing it—skills are lagging, and only 1 in 5 companies is increasing budget
Consumers are aware that they have to watch their step with online transactions—if not, their credit card details can obviously be at risk, but so can their full digital identities. And with breaches happening so often that they don’t even make the news anymore, it’s...
B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key to growth, but only 1 in 10 achieve it
As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different...
The business impact of neglecting digital accessibility: Non-inclusive design becomes another factor that will chase consumers to a competing brand
A brand’s digital experience offering is so meaningful in building trust and loyalty with consumers, but that experience must be a positive one for all, which certainly includes the significant proportion of e-commerce site users who identify as having a disability....
Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world
Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even...
“Caitlin-mania” has elevated women’s sports in the US, and interest is growing worldwide—but the road to equality remains long
You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new...
Deepfake fears spur calls for more AI regulation: Most worry about falling victim, while others overestimate their savvy—here’s what brands can do
As tech improves and makes the workplace more efficient and productive, so too does the danger potential. Our risk vulnerability has gone next-level with the rise of deepfakes, thanks to the sophistication of today’s e-predators in the age of AI. Ensuring the safety...
Business planning in focus: After the pandemic’s blindside and AI’s reinvention, businesses are finally re-embracing long-term agile strategizing
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...












