The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been...
As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New...
Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But...
A company's employees arе onе of thе most valuablе assеts to own. Thus, likе any othеr assеt, it is essential to care for thеm wеll and motivate thеm. Motivating your employees will еnsurе that thеy arе happy to work and enable their productivity. One essential thing...
With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don't...
The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true...
Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their...
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...
As leaders across industries continue investing in AI tools for a wide range of issues they feel their businesses will need to address in 2024, new research from accounting, consulting, and technology firm Crowe LLP and Forbes finds that the ubiquity of AI and the...
The value of human capital is becoming more evident in brands and businesses around the world. As talent becomes a precious commodity, so too does organizations’ recognition of the need for prioritizing human sustainability—the degree to which a company creates value...
A year ago, the top news stories about Google were filled with overjoyed employees discussing the perks of remote work, hefty compensation, free unlimited food at a buffet, and even free laundry services. However, after Google's parent company, Alphabet, announced...