Disruption dominated the business world in 2023, with AI shaking operations and process management to its core, and with macroeconomic conditions and consumer sentiment still in constant flux, 2024 will be a continued period of confusing signals and disruptive...
Holiday digital expectations vs. reality: Consumers followed through on what survey results said they would do over Cyber Weekend
New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop. The new research from digital experience intelligence...
How to reduce and manage employee turnover in your comms agency
The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. High turnover rates aren't only costly. They stifle consistent innovation and fresh thinking. These are essential for...
Are businesses backing off of sustainability goals? New study finds lots of ESG support in statements, but very little in strategy
The road to sustainability for brands and businesses is fraught with obstacles—just embracing the concept of the initiative is tough enough as it calls for many industries, such as product packaging, to reinvent their processes from scratch to be true supporters. And...
Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer
After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with...
New APCO study affirms climate crisis is the world’s top concern—poor communication may be to blame for lack of action
Whether or not you believe it’s being caused by man, it’s clear that the climate crisis is steadily getting worse—but not a lot is being done to address it by businesses, politicians or communities. Sure, most are embracing initiatives like sustainability and net-zero...
Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict
Business leaders have had a tough time lately getting employees engaged and motivated. The challenges are largely unprecedented—many workers today don’t even want to be in the office, after learning during the pandemic that they could be just as productive remotely, a...
Corporate social responsibility at work in 2023: Companies are struggling to balance CSR core values with external pressures
Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and...
Unlocking the synergies between PR and software development: 7 ways they sync up
In today's digital landscape, businesses strive to stand out and engage their target audiences meaningfully. One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception,...
7 ways PR can help logistics businesses grow—and how to set up a strategy
The logistics industry’s main function is getting goods to customers quickly and efficiently. As competition gets tougher and customer standards evolve, logistics businesses need to employ strategies that optimize operations and enhance their brand image. Behind the...
New research finds men adopting AI tools at higher rates than women
Just to slice and dice the AI craze a little further, a new survey from remote and hybrid career service firm FlexJobs took the pulse of how men and women compare in their usage, curiosity and concerns surrounding recent advancements in AI, revealing that more than...
4 steps for creating personal development plans for employee growth
No matter the size of your organization, creating personal development plans is crucial for business growth. According to research, more than three-quarters of employees are more likely to stick with an organization that offers continuous training. Investing in your...












