No business is immune from the cyber security threats that exist in today’s business world. The threats seem to be growing by the day, which leaves everyone wondering how to proceed. However, some companies face greater risks as a result of the work they do—and public...
Financial PR—what it is and why it’s so important
Media in the financial world is far less forgiving than for other industries. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand...
Treating “fake news” like a public health crisis
We have all heard—and likely used—the term “fake news” ad nauseam now. Yet, how often do we stop to consider the implications? John McCain wrote a powerful op-ed for the Washington Post in January of this year titled “Mr. President, stop attacking the press.” In it,...
Global PR—international shoppers’ Top 20 favorite U.S. stores revealed
There has been some fragility regarding America’s global reputation of late, but how is that volatile perception affecting American brands around the world? New research from MyUS, a shipping company that helps international consumers shop U.S. stores, reveals that...
How are media surviving the print-to-digital transition—and how does PR fit in?
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...





