The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and...
As this year’s college graduates prepare to enter the workforce, nearly three in four Americans say they are more likely to seek employment with companies that are committed to breaking down discriminatory hiring practices, according to an annual survey conducted by...
What’s happening now Politico’s scoop on SCOTUS reminded me of that feeling of losing a schoolyard fight. As a gay man, I realize that my marriage, and several rights, are intertwined with Roe. I also knew that if I was feeling this anxious, then the women of my...
Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta...
Reflections on how public relations agency culture can drive mental health disorders and best practices in supporting your employees in 2022 Anyone in the marketing industry will tell you that public relations professionals are wired differently. They’re gregarious....
Effective communication before the pandemic was already a challenge for a lot of businesses. The new normal has brought around changes that no one had expected in terms of their severity and their wide-ranging implications. 9 percent of small businesses in the US...
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional...
Social media platforms are a great place for sharing content and communicating with others, but they’re also a great place for misinformation and conspiracy theories. Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust...
After several years of being a freelance reporter for a number of New York daily newspapers, I was offered a full-time job at one of them. But it wasn’t as a reporter. I was assigned to a news desk, where I had to read all of the competing newspapers to see if they...
The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it's projected that human talent shortage will reach 85 million people by 2030. But this doesn't mean that the world...
The year 2021 has provided some important lessons for PR practitioners. Unfortunately, all of them are the result of sad events. In the order of the most recent, as of December 15, here are several that I consider provide PR lessons that relate to our business. ...