Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off...
AI is sweeping across industries far and wide. The impact on digital marketing and technology has been profound, enabling a level of automation and efficiency that was once unheard of. But AI in digital marketing isn’t just about doing things faster; it’s about...
What a dilemma we have. Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and...
Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud...
AI implementation and reckless use are by no means strangers—there have been substantial and reasonable concerns about risky and uninformed deployment since generative AI first made its grand appearance. And now, 18 months later, there’s not a whole lot of evidence...
As we prepare to move to the next level of Generative AI, new research from cloud data engineering consultancy Hakkoda shows that 50 percent of organizations are already using Gen AI for automation, but sophisticated use cases like AI copilots, ETL/ELT, and schema...
AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage...
The lofty promises of generative AI have been dangled in front of business leaders for more than a year, and the returns have been holding steady for some, but nothing like what they’d been led to expect by the enormous hype. But that ROI appears to be turning a...
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
Given the fast pace of today’s news and social media-dominated world, reputation management has emerged as a key element of public relations. A company’s reputation is a very important measure of success—it affects everything from customer loyalty to shareholder...
New research from customer engagement platform Twilio points to a new age of personalization as evolving consumer demands drive business leaders to focus on delivering predictive, emotionally intelligent, and highly personalized customer experiences. AI is central to...
So far, AI in the business world has been like the early days of the internet—a veritable wild west of often risky experimentation and trial-and-error usage with few guidelines or policies regulating it. With regulators now taking action in the fast-moving...