Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
Technology vision 2024: As tech becomes more ‘human by design,’ companies will reach new frontiers in business and beyond
Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and...
What will the AI marketplace look like in 2024? Expect to see power shifts among vendors as the biggest investments in AI triple
2024 will be a pretty good year to be an AI vendor. Following a year of innovation, research and development in AI across cloud computing, SaaS, embedded end-to-end, semiconductors and hardware, the market is now expected to start paying off for the most advanced...
Will 2024 be the year of AI reckoning? Looking back at last year’s massive adoption rate, remaining barriers, and trends leading us into a new year
2024 will be a landmark year in business tech. We’ll obviously continue to see AI saturate business operations, with advances we may not be able to envision just now pushing the tech further into customer relations, productivity, automation and more, getting more...
After a year of AI driving business performance, 9 in 10 executives still don’t understand their teams’ AI skills and proficiencies
Do you remember the days when everybody in PR (and in almost every other field) had to figure out how to use a computer to get their jobs done? It was a long and messy endeavor, with lots of trial and error, and while some (younger) folks developed quick mastery, some...
2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI investments
Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies...
Reimagining AI in 2024: Financial influence will reach a critical inflection point, as overall discord creates new areas of opportunity
2024 is poised to be a watershed year for the entire business world as AI will be further shaping all business operations, outcomes and futures. Most urgently, the influence of AI on financial performance will reach a critical inflection point for companies across all...
10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX
The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a...
Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer usage
It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around...
The new realities of AI: No, it won’t take your job, but the skills gap is staggering—headcounts will increase, but most need a whole new skillset
The fear was palpable when generative AI swept in—many felt sure that the powerful and versatile new tech would make mere mortals unnecessary for many jobs in short order. Meanwhile, several months have gone by and most of us are still standing. And while we’re not...
AI in the workplace: How to use it to motivate employees to develop new skills
The past few years of intense disruption have put companies like yours through the wringer. Yes, a global pandemic changed the way we work and conduct business—but that’s not what we're talking about. Instead, we’re here to discuss disruptive technologies and the use...
Elevating customer service with AI: The PR impact
In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI integration solutions into customer service operations is more than just a technological advancement; it's a strategic move that can...












