Influencer marketing has matured beyond a test-and-learn tactic into an ongoing and effective digital marketing channel. So how are brands and agencies using influencer marketing—and how they plan to leverage the channel during the remainder of 2019? New research from...

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify. A classic model that influencer marketing follows is that the amount of pay an influencer...

King Bach, Lele Pons, Brent Rivera, Jordyn Woods—these are some of the top social media stars followed by teens today, according to new research from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the...

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. In fact, new research from Cascade Influencers finds that more than 65 percent of sports marketers agree that influencer...

You don’t have to be a Beckham, Chrissy Teigen or Grumpy Cat to make big cash as an online influencer. Influencer marketing has become a key comms strategy in recent years as brands look for new ways to directly reach consumers—and according to Rakuten Marketing,...

Do you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use. Are you...

The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal...

Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions...

Despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing, reveals new research from PR and comms firm Allison+Partners. The divide spans the spectrum from the length...

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social...

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that...