The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...
**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...
Planning an event during a pandemic takes creativity, flexibility, and a can-do attitude. And I should know; I planned and *safely* hosted my daughter’s wedding this fall! It’s been quite the stressful road to the aisle for so many With the advent of the coronavirus...
The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during...
I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...
Oprah has a great quote, “Follow your passion; it will lead to your purpose.” But what if you aren’t one of those people who have always known what they wanted to be when they grow up? Or what if you are, and you’ve since changed your mind? Societally, we place a lot...
They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation. They walk down trendy streets while narrating and...
Is your team working on a high-profile case that you know is newsworthy? Legal PR can put a firm on the map, and lack of it can lead to the firm flying under the radar. How the message is shared makes all the difference. It must be done appropriately, maturely, and...
Do you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use. Are you...
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis...
Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships. If you want to shine a positive light on yourself and your business, you need to...