The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...

Peloton shows how to swiftly navigate a PR crisis—just like that
**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...
Reputation is everything, so how’s yours doing?
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight. Our...
Pandemic party planning: How I pulled off my daughter’s wedding during COVID
Planning an event during a pandemic takes creativity, flexibility, and a can-do attitude. And I should know; I planned and *safely* hosted my daughter’s wedding this fall! It’s been quite the stressful road to the aisle for so many With the advent of the coronavirus...
COVID communication—5 tips for handling internal dialogue during the coronavirus
The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during...
5 PR tips from Queen Elizabeth’s regal crisis communications plan
I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...
A PR pro’s how-to guide for finding your passion
Oprah has a great quote, “Follow your passion; it will lead to your purpose.” But what if you aren’t one of those people who have always known what they wanted to be when they grow up? Or what if you are, and you’ve since changed your mind? Societally, we place a lot...
Influencers are the new celebrities—so who are you influencing?
They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation. They walk down trendy streets while narrating and...
Anticipate before you litigate in the court of public opinion
Is your team working on a high-profile case that you know is newsworthy? Legal PR can put a firm on the map, and lack of it can lead to the firm flying under the radar. How the message is shared makes all the difference. It must be done appropriately, maturely, and...
The in crowd—5 tips for creating a sphere of influence
Do you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use. Are you...
2019 lesson plans—what these three PR crises taught us last year
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis...
Reputation 101—how you’re perceived will likely impact your business
Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships. If you want to shine a positive light on yourself and your business, you need to...