Northeastern Alberta continues to burn. Nineteen days after the blaze that has devastated Fort McMurray began at the beginning of May, it has grown to unimaginable proportions, the latest estimate being 877,000 acres (or roughly four times the size of New York City)....
Where did they go? Journalists on the move week of May 16
Notable journalist and media industry moves: Mashable: Jason Abbruzzese moves up from business reporter to business editor, replacing the outgoing Heidi Moore. Fox Business Network: Tech reporter Jo Ling Kent is moving on. Destination as of now is unknown. American...
Where did they go? Journalists on the move: week of May 9
Notable journalist and media industry moves for the week of May 9, 2016: The New York Times: Advertising reporter Sydney Ember moves to cover print and digital media companies. People: Staff editor Nick Maslow moves to Entertainment Weekly as online TV editor. Nolan...
7 ways to develop your media pitch
Media relations is an art, and there’s no doubt that some PR and communications professionals are better at it than others. But no matter who you are, good media relations takes time, patience, and practice. Regardless of whether you’re just starting out or have been...
A Thief’s End: Reviewing the Twitter reviews for Uncharted 4
Tuesday saw the release of the final chapter of the Nathan Drake saga in Uncharted 4: A Thief’s End. This time our story finds him retired and living in New Orleans with journalist Elena Fisher, three years after the events of Uncharted 3. All is calm until his...
World Public Relations Forum: Communication Across Cultures
On May 29th, thousands of attendees from around the world will gather in Toronto for the World Public Relations Forum—one of the largest assemblies of international communicators and business professionals. As a silver-level sponsor and enthusiastic attendee,...
PR content strategy: Getting social with social media content
According to the recent survey by the USC Annenberg Center for Public Relations, PR agency leaders forecast the growth of the worldwide PR agency business from its current estimated size of $14 billion to $19.3 billion over the next five years. The same leaders...
Where did they go? Journalists on the move week of May 2
Notable journalist and media industry moves: Politico: Hires Miami Herald’s education reporter, Michael Vasquez, as education editor. Former senior editor at The New Republic, Julia Loffe, moves to Politico and will focus on the 2016 elections. Las Vegas...
Print analysis: US dailies react badly to Trump nomination
Following disastrous defeats in the primary, the two largest remaining GOP challenges to a Donald Trump presidential nomination — that of Sen. Ted Cruz and Gov. John Kasich — both announced last week they had dropped out of the race. The result? Something that several...
Radiohead’s new album campaign rocks. Period.
Don’t produce an album for 5 years. Shroud your website. Delete your social media accounts. Go viral through traditional mail. Don’t try this at home. Unless you’re the remarkably off-beat experimental rock band Radiohead. Then do whatever you want. Leave it to...
Toronto Star: Canada’s largest daily gets a mobile facelift
The Toronto Star, Canada's largest daily newspaper, today launched its new web portal. According to the paper, its “goal was to optimize the reading experience across all screens, with an emphasis on meeting the needs of our growing mobile audience.” A study conducted...
PR Lessons from Beyoncé: How to Master Social Media
No interviews, magazine covers or late-night talk shows led up to the release of Beyoncé’s “Lemonade.” Instead, Queen Bey turned to social media to promote the weekend release of her visual album. Through videos and photos, she tipped off her “bee-hive” and set the...










