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7 ways to develop your media pitch

7 ways to develop your media pitch

Media relations is an art, and there’s no doubt that some PR and communications professionals are better at it than others. But no matter who you are, good media relations takes time, patience, and practice. Regardless of whether you’re just starting out or have been...

Print analysis: US dailies react badly to Trump nomination

Print analysis: US dailies react badly to Trump nomination

Following disastrous defeats in the primary, the two largest remaining GOP challenges to a Donald Trump presidential nomination — that of Sen. Ted Cruz and Gov. John Kasich — both announced last week they had dropped out of the race. The result? Something that several...

Radiohead’s new album campaign rocks. Period.

Radiohead’s new album campaign rocks. Period.

Don’t produce an album for 5 years. Shroud your website. Delete your social media accounts. Go viral through traditional mail. Don’t try this at home. Unless you’re the remarkably off-beat experimental rock band Radiohead. Then do whatever you want. Leave it to...

PR Lessons from Beyoncé: How to Master Social Media

PR Lessons from Beyoncé: How to Master Social Media

No interviews, magazine covers or late-night talk shows led up to the release of Beyoncé’s  “Lemonade.” Instead, Queen Bey turned to social media to promote the weekend release of her visual album. Through videos and photos, she tipped off her “bee-hive” and set the...