This past week saw the holding of Toronto Fashion Week and the release of the new fall 2016 collections from several world-class designers. Held at the same time as Vancouver Fashion Week, the Toronto show typically receives worldwide attention as new designs are...
On March 20, 2016, countries around the world celebrated the International Day of Happiness—an internationally recognized event founded by the United Nations in 2012. It’s currently being coordinated by Action for Happiness with one goal: To spread happiness around...
March Madness. It’s upon us once again, that magical time of year when 64 teams become one, and the NCAA crowns its men’s college basketball champion. Last year, MediaMiser analyzed 13,000 tweets to see who the people were picking to win it all (Kentucky was a good...
According to a recent Marist Institute for Public Opinion poll, almost half of Americans said they’d make a New Year’s resolution this year. Of those, the highest mentioned goal — at 31 per cent — was to lose weight and get in shape. This makes the month of January a...
“It’s not you; it’s me.” It’s one of the greatest relationship cop-out lines ever, so commonly used that it has its own Urban Dictionary entry. In my single days, I would have loved to have used it had every girl I ever dated not dumped me on my rear. Beyond the...
You’ve pitched an expert to a top freelance writer on assignment for a big consumer magazine. They take you up on the offer, and the interview seems to go well. Your expert is psyched to see their name in print, and so are you. Then the issue comes out, you eagerly...
Today saw the release of the latest Tom Clancy game for PS4, Xbox, and Microsoft Windows—The Division. And while the game’s release has already caused a multitude of problems for creator UbiSoft, we’ve put our media monitoring and analysis software to work measuring...
Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...
Longtime pitching guru Shelly Gordon, principal of G2 Communications and a workshop leader for a training company called WriteCulture, has witnessed the arrival of Twitter and the swan song of the press tour. Now, she’s embracing the 140-character landscape by doing...
They have names like “New Day for America”, “Opportunity and Freedom”, “Keep the Promise”, “Priorities USA Action”, “America Leads” and “Believe Again”. Still others have slightly disconcerting monikers like “Right to Rise” and “Unintimidated” (we’re not quite sure of...
On Sunday, amidst a sea of controversy, the 88th Academy Awards were held at the Dolby Theatre in Los Angeles. The result? An awards show that wasn’t afraid to address the issues...consistently. We used our media monitoring and analysis software to analyze five of the...
The NHL trade deadline came and went on Monday, and while there weren’t that many deals done among the league’s 30 teams ━ one reporter even referred to it as a “lunchbag letdown” ━ there was no shortage of speculation leading up to the deadline and analysis...