It’s now December and, ready or not, the holiday season is almost upon us. And that means the annual supernova of toy marketing activity is burning at its white-hot brightest right now. From video games to good, old-fashioned pies in the face, the toy industry is at...
Giving Tuesday, which refers to the Tuesday after U.S. Thanksgiving, was created in response to the commercialization and consumerism of Black Friday and Cyber Monday. The movement was launched in 2012 by the 92nd Street Y, a cultural institution and community center...
Why will automated analysis never trump that of humans? Because, in just five words: Machines. Can't. Tell. Compelling. Stories. That's the core of it. Because what is an analyst, if not a good storyteller? When we're talking about analytics, monitoring, and sheer...
As MediaMiser builds a new platform for list building and distribution, and the PR world evolves its outreach methods, it’s time to finally say goodbye to the shotgun-style approach of blasting media with news releases. We now know we’ve got to be more strategic in...
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
It used to be that when you picked up a newspaper, the most you could possibly hope for is to be briefed on the most recent news possible (while, hopefully, being at least marginally entertained in the process). Now, however, newspapers—and media companies in...
This weekend, both Justin Bieber and One Direction launched their latest albums—Purpose and Made in the A.M. respectively. Purpose is Bieber’s fourth studio album, and Billboard has even gone as far as to say that “from a PR perspective, Purpose is the album Justin...
Call it the first advertising mistake of the holiday season or a genius marketing ploy, but no matter how you look at it, Starbucks is the first corporate entity to reignite the “War on Christmas” battle this year. Starbucks sparked controversy just a few days ago...
The most substantial debate of the Republican leadership race took place this week, with candidates clashing on a range of issues including immigration and the economy. And though some news organizations claimed that the most recent debate forced so-called “outsider”...
As Day 3 of the PRSA 2015 International Conference came to an end, the team from MediaMiser was sad to say goodbye to gorgeous Atlanta, Georgia and to all of our new connections. Tuesday, November 10 was considerably quiet at #PRSAICON—Tweets dropped to roughly 2,500...
Continuing to be an amazing experience, Day 2 of PRSA 2015 International Conference in Atlanta, Georgia was filled with lots of fun, insights and newly acquired knowledge! Having fun with our rocket launchers! Come try one out at booth 804. #PRSAICON...
Yesterday was an amazing first day at the PRSA International Conference in Atlanta, Georgia. The MediaMiser team has already met so many wonderful and incredible people, and we’re excited to see what Day 2 has in store. Not only was the conference venue buzzing with...