This holiday season, peer-to-peer online reviews will influence what goes on shoppers’ lists, according to new research from advocacy activation firm Social Media Link—83% say they discover new products on a monthly basis through social media before other sources, and...
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
#PRSAICON is just around the corner, and MediaMiser wanted to see what attendees were tweeting about! Here’s a summary of Twitter discussions on #PRSAICON between October 25 and November 3: Top mentioned hashtags #PRSAICON is all about learning new skills, forging...
Less than a week after a playoff run that made fans out of an entire country, Alex Anthopoulos, the architect of the most successful Toronto Blue Jays team in more than two decades, has left the organization. Though it’s been widely reported that Anthopoulos was...
Fourteen years ago, HALO: Combat Evolved was released for the original Xbox system, establishing itself as one of the most successful franchises of Microsoft’s gaming platform. Other iterations of the game soon followed. With the release of the Xbox One system in late...
On Monday, The World Health Organization (WHO) released a bombshell report that put processed meat in the same cancer-causing category as smoking and asbestos. Bacon-lovers read with heavy hearts as the WHO's cancer research unit officially classified processed meat...
Canada elected a new government last night—that of Justin Trudeau’s Liberals—and the effects were felt far beyond the country’s borders, according to international media coverage of the historic victory. International coverage of last night’s result was most prominent...
New research reveals the increasing influence of word of mouth as the primary driver of sales for B2B tech companies and the evolving dynamics of B2B tech buyers’ influence over each other. A recently released survey from technology communications agency Blanc &...
If you’re following the lead-up to this coming Canadian federal election, then you know that polls either have the Conservatives and Liberals neck-and-neck, or the Liberals beginning to pull away. Several media outlets are also starting to back their favoured...
In the wake of this week’s shocking revelation regarding the autopsy of former Steelers linebacker Adrian Robinson—which showed that a degenerative brain condition, the probable result of concussions suffered as a player, may have led him to commit suicide at the age...
It’s no secret that social media is a necessary part of any brand’s marketing strategy today. Given the explosion of social media in recent years, brands that treat social as an afterthought are missing out on an opportunity to engage with the right audience...
At the beginning of September, the American Press Institute released its latest Twitter study entitled “Twitter and the News: How people use the social network to learn about the world”. Though the study covers a variety of topics, from a general overview of Twitter...