Representing Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan and New York, this year’s first Social Media Week took Twitter by storm from February 23 to 28, 2015. Social Media Week is a news platform and worldwide conference that discusses—and shares insights...
Uncategorized
Why governing bodies should use media monitoring and analysis
There has been some debate and backlash surrounding the use of media monitoring and analysis by government agencies. But why do government departments and agencies really use services like this? Traditionally, the purpose of governmental media monitoring and analysis...
Why science coverage gets on some scientists’ nerves
Attention science journalists and editors: You’re being called out by your sources. Nearly 80 per cent of American scientists say the superficial nature of media coverage on scientific studies is a major problem for the scientific community’s communications efforts,...
#cdnpoli: Eve Adams, John Baird dominate in the new year
2015 was already earmarked to be a big one for Canadian politics. But I don't think anyone expected so much to happen so early in the year, let alone in the first week and a half of February. Between Eve Adams defecting from the Conservatives to the Liberals, Foreign...
Twitter Reacts to the Demise of Sun News Network
Two months shy of its fourth birthday, the Sun News Network went dark on Friday the 13th of February. Regardless of whether you saw the network as right-wing vitriol or clear-sighted truth -- or if you saw it perhaps as most of us did, which was very rarely or not at...
The evolution of traditional media: a viewpoint
Newspapers get it from all angles these days. Purists often decry the fluff—glossy lifestyles sections and inches devoted to celebrity hijinx and party photos. At the same time, social media pundits revel in dwindling circulation numbers as indisputable evidence of an...
Super Bowl ads: Hitting pay dirt with controversy?
There’s been a lot of talk this week about the winners of the Super Bowl advertising game, but does the ad really need to be a “winner” to receive a big payoff? We’ve seen a blitz of research around the ways in which social media shapes the TV advertising industry....
Top Twitter Influencers of #FFWD2015
With a series of esteemed guest speakers, informative presentations, and an Ad Ball to remember, this year’s Advertising and Marketing Week took Toronto by storm from January 26 to 30, 2015. Using MediaMiser's analytics SaaS, we monitored #FFWD2015 throughout the...
Social Media Update: Facebook still top dog, thanks to your grandma
Facebook is still the No. 1 social network in the United States, according to the Pew Research Center -- and you have your grandparents to thank for it. Pew’s Social Media Update 2014, released earlier this month, shows that for the first time ever more than half of...
Twitter wants the Ottawa Senators to move downtown
Before we get into the meat of this blog post, I’ve got a couple disclosures to make. Firstly, I’m not a Senators fan. But like most who live in this city, I fully appreciate the importance of the hockey club to the city and its residents (both economically and...
Ebola mentions in US online media: warranted coverage?
While the largest epidemic of Ebola virus disease (EVD) in history is currently spreading through three West African countries, here in North America we've seen 4 cases—only one leading to unfortunate death. Yet, the amount of online news items uncovered by MediaMiser...
How social monitoring can help before, during, and after a PR crisis
With millions of people using social media each day, the chances of a PR crisis going viral are exponentially higher than they used to be: news and stories can now spread like wildfire. That’s why social media monitoring has become so valuable, and can be your first...