MediaMiser looks to acquire PRNewswire’s Agility

by | Jun 23, 2016 | Company News

As news of our potential acquisition of Agility from PRNewswire (via Cision) has made its way around the industry and social media, some of our customers have asked, “Is the boutique we’ve come to love going mainstream?”

We’re here to say emphatically, “No way.”

We’ll never become a one-size-fits-all. We listen. We customize. We think of ourselves not as inventors of great products but as enablers – they’re your products and our job is to listen to you very, very carefully to deliver the features, functions, services, and capabilities that help make you better.

The US Department of Justice has already approved of the acquisition. Once we get final approval from the UK Competition Markets Authority (which we expect in July), we will start doing the same things with our new Agility customers that we’ve done with you for the past 13 years. We will be every bit as customer-intimate, design-led and detail oriented, offering the kind of ultra-personalized services that you’ve come to expect from us that just can’t be found from larger companies.

At the same time, we’ll stay technology-driven, harnessing the latest and greatest to further the needs and aspirations of PR and IR professionals.

Being all things to all people never made sense to us at MediaMiser. And we think that’s why we own what may be the industry’s highest client retention rate. Year after year our clients come back to us, because of our exceptional standard of customer satisfaction and data quality.

It was over a beer, 13 years ago, that college friends Brett Serjeantson and Chris Morrison committed themselves to challenging the status-quo of media monitoring tools. It’s ironic that one of their first customers was Canada’s largest beer manufacturer (who continues to be a customer to this day). Now a lot has changed since those early days. Today we’re a full-service media intelligence company, and as part of the Innodata family of companies we have tremendous technology and people resources (close to 5,000 technologists, data analysts and data scientists across 10 countries).

But what’s remained unchanged since those early days is our simple formula for measuring success: customer retention. We’re obsessive about our clients loving us. We’ll never let that change. We’ll also never compromise on our commitment to challenge the status-quo.

By acquiring Agility, we’ll be expanding our North American-centric media database to a true global media database. It will become one of the most comprehensive in the marketplace, which means you’ll be able to expand your reach to digital and traditional influencers regardless of location. Borderless. Truly global. That’s the future of MediaMiser.

Over the last couple of months, we’ve met some great people at Agility – people who we hope to have the pleasure of working with. People who we think will fit right in with our culture. We’re looking forward to doing some great things together.

Agility PR Solutions
Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Whether we do it for you or help you do it yourself, our team of media experts make it easy to monitor and measure traditional, broadcast, social and online coverage.


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