Media relations PR solutions: Tips from industry experts and case studies
Press releases and damage management are only two aspects of public relations. Making a lasting impression is the aim. Given the rapid pace of news and people's short attention spans, effective media relations may be the difference between being noticed and being...
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Crisis Comms & Media Monitoring
Damage control and reputation recovery tips after a PR disaster
A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled...
What will you do when a PR crisis threatens? Here are 5 steps to follow.
It happens every day. In fact, chances are, it’s happening right now, as you’re reading this. Someone is doing something that will lead to a public relations crisis. In many of these cases, people don’t do those things knowing the kind of storm it will create. Often,...
Crisis impact—reputation events twice as costly for brands since rise of social media
Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk...
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Content & Media Relations
Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most
Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
Technology vision 2024: As tech becomes more ‘human by design,’ companies will reach new frontiers in business and beyond
Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and...
Hot entertainment, media, and technology trends to watch in 2024
As 2024 kicks into gear, we at Horowitz are concentrating on the shifts in entertainment, media, and technology that will most certainly impact consumer attitudes and behaviors in the next 12 months. TV Is back(ish) Despite the many TV networks and streaming services,...