How to use media monitoring to spot safety issues before they trend
Safety conversations don’t stay inside the fence line anymore. A single photo, a frustrated post, or a short video clip can jump from a job site to a local Facebook group to a reporter’s inbox in a day. Even when the facts are still unclear, the public tends to fill...
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Crisis Comms & Media Monitoring
Uber embroiled in alarming PR crisis—and the time to act is now
Once again, Uber has become embroiled in a tragedy it had no control over. It is a sign of your pervasiveness in society that a killing perpetrated by one of your independent drivers, or even someone posing as your driver, can tarnish your reputation in spite of every...
In crisis-fueled brandscape, companies boost investment in detecting ‘bad behaviors’
In the age of #MeToo, #BlackLivesMatter and heightened social consciousness, the spotlight is brighter than ever on brand reputations. As corporate misconduct like sexual harassment and discrimination continues to make headlines that often trigger reputational crises,...
81 percent of risk management pros already seeing value of AI
Artificial intelligence is transforming all industries, including financial services. A new survey from analytics leader SASand the Global Association of Risk Professionals (GARP) shows that 81 percent of risk professionals in the financial services industry have...
PR Tech & AI
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Content & Media Relations
Is your data AI-ready? 2 out of 3 data leaders have serious doubts about their own—but feel pressured by the C-suite to move forward anyway
Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. But unlike the skills gap, responsible use, inaccuracies, job threats and other hurdles we’re still working on getting past, this one looks to be more...
Execs trust AI’s potential but challenges remain in strategy, execution, and reliability—4 in 10 don’t trust their data to generate accurate AI outputs
As the AI mission moves forward, a new survey of C-suite executives and AI leaders from cloud analytics and AI data platform provider Teradata shows while enterprise decision-makers trust the potential of AI, many lack confidence in their company’s strategy to...
AI-driven marketing initiatives are directly contributing to revenue, according to 9 in 10 executives—but trust and accuracy remain obstacles
We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line...