Cash flow challenges facing small PR agencies in 2026
Small PR agencies develop communication strategies, secure media coverage, and help companies of different sizes build trust and reputation. At the same time, money in this business comes in unevenly, while expenses remain constant. By 2026, this situation will have...
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Crisis Comms & Media Monitoring
More than just PR: A holistic approach to media monitoring
Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...
Where Wells Fargo Went Wrong—A Crisis Communications Commentary
By Tom Lee, Senior Partner, 451 Marketing With the whirlwind of controversy currently surrounding Wells Fargo and its newly retired CEO & President John Stumpf, it’s frighteningly possible to forget that seven short years ago, the institution played a key role in...
Staying agile within the shifting media landscape
MediaMiser has reached another significant milestone that will both benefit our existing clients and entice new prospects — we’ve finalized our acquisition of the Agility business from PRNewswire. With the acquisition, MediaMiser, part of the Innodata family of...
PR Tech & AI
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Content & Media Relations
6 top podcast launch services to help develop your program
As you venture into the world of podcasting, getting started can feel overwhelming seeing the fierce competition in the podcasting landscape. Statistics show there are over 4.3 million published podcasts worldwide in 2023, up from over 4.1 million in 2022. Here’s an...
Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits
AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure....
Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers
As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and...