
Overcoming remote PR & marketing challenges while leveraging Argentina’s skilled teams
The future of PR and marketing is borderless. As campaigns grow more data-driven, fast-moving, and tech-enabled, leaders must guide teams that collaborate across continents without losing strategic focus or creative spark. Argentina has quickly positioned itself as a...
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Content & Media Relations
Consumers most influenced by social ads and online reviews when making purchases
A new survey from digital CX firm TELUS International indicates that consumers around the world are most influenced by digital channels when making purchasing decisions. Social media ads and online reviews carry major weight with consumers According to the survey’s...
The future of media: How AI is going to transform the industry
Artificial Intelligence is a common buzzword in use these days across almost all industries. There are ongoing conversations about how AI can revolutionize sectors such as the automotive, healthcare, and manufacturing, name them. Everyone participating in these side...
10 tips for a successful earned media strategy: How to get more exposure for your brand
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why...