B2B PR is the competitive edge most companies still overlook
In the business-to-business world, many organizations pour their resources into refining sales strategies, enhancing product features, and optimizing service delivery. Yet one powerful lever is often undervalued: B2B PR. Too often dismissed as a consumer-focused...
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Content & Media Relations
3 things for PR pros to weigh when evaluating new commtech tools
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
The current state of PR & media relationships—7 ways to create better ones
Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective...
5 ways public relations can use and benefit from AI
When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...