How to check local search results like an SEO pro
A striking 78% of mobile local searches lead to offline purchases within a day, making local search one of the strongest drivers of real-world business outcomes. Your business performance—and brand perception—can change dramatically based on what people see when...
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Content & Media Relations
3,2,1… Action! 4 tips for getting on the air and in the news
The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...
4 powerful tips to create an authentic PR campaign
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
Can AI help fight fake news & misinformation? Here’s what we know
However information reaches you, whether from a physical newspaper or magazine, an online platform, or over the airwaves, there’s always the risk that what you hear or read may not be true. Fake news and misinformation are as old as human society itself, but the sheer...