Navigating online review bombs: How to defend your brand’s reputation proactively
Have you ever woken up to a ton of messages and missed calls from your team asking you to check the company’s Google reviews? You drag your PJs to the desk, open your system, and find hundreds of one-star reviews that feel…oddly coordinated. That’s a review bomb....
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Content & Media Relations
5 ways public relations can use and benefit from AI
When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...
Trite phrases used by the media that PR pros should never use
My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And...
Content marketing is hard. So, what can you do about it?
Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is...