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Catherine Schwartz

Catherine Schwartz
Catherine Schwartz is a marketing and e-commerce content creator who helps brands grow their revenue and take their businesses to new heights.
5 tips for effectively using TikTok trends to boost your PR campaigns

5 tips for effectively using TikTok trends to boost your PR campaigns

TikTok got banned in the U.S.—almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There's no denying the potential...

5 ways to tailor PR strategies for different cultural audiences

5 ways to tailor PR strategies for different cultural audiences

The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting...

The impact of PR on your digital marketing ROI: What you need to know

The impact of PR on your digital marketing ROI: What you need to know

Are you wondering if increasing your PR budget can have a direct impact on your marketing ROI? The answer is yes, absolutely. PR and digital marketing have traditionally been thought of as distinct fields, but in the digital age, the dividing lines have become...