TikTok got banned in the U.S.—almost. After being shut down for about 12 hours, this social media platform finally came back online after President-elect Donald Trump restored it. The president vowed to save the app moving forward. There's no denying the potential...

The power of micro-influencers: How to leverage them in your PR campaigns
You know all about influencer marketing and how popular social media figures can help distribute your messages to audiences in the tens or hundreds of millions. But it’s not only influencers with super large audiences who can help in your PR and communications....
Communicating CSR initiatives: How Starbucks created a PR blueprint for success
Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. In the modern day, as expected. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are...
5 ways to tailor PR strategies for different cultural audiences
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting...
The art of apology: 6 steps to crafting the perfect corporate response
Picture this: Your company inadvertently creates defective products that harm the general public. What an alarming crisis! Before you take accountability measures and damage control steps, the first thing to do is to—sincerely apologize! But here's the thing: An...
Crisis communications in the era of cancel culture: Key challenges and effective tactics
Arguably one of the most significant trends in modern communications is the rise of cancel culture—the idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of...
Identifying influencer fraud: How to detect and prevent fake followers in PR campaigns
Public relations is all about engaging with the public, media, and other key stakeholders. It aims to boost your brand reputation, promote customer engagement, and achieve overall business success. But in today's digital landscape, nothing beats working with social...
5 tips for ensuring cultural sensitivity in global PR campaigns: Avoiding missteps
Globalization has enabled companies to work with worldwide stakeholders, whether customers, employees, or third-party providers. However, cultural awareness and sensitivity are needed when dealing with these global audiences. Nearly 10% of organizations consider...
6 steps to using gamification in PR: Engaging audiences with interactive campaigns
Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024...
The impact of PR on your digital marketing ROI: What you need to know
Are you wondering if increasing your PR budget can have a direct impact on your marketing ROI? The answer is yes, absolutely. PR and digital marketing have traditionally been thought of as distinct fields, but in the digital age, the dividing lines have become...