PR lessons: The 2025 political scene showcased plenty that PR should not do
This is the time of the year that self-proclaimed PR experts write about what they think are the worst blunders made by other practitioners, but never mention ones that they made during 2025. So I'll do so also, but with a twist: It will be limited to what I consider...
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Content & Media Relations
How to navigate PR during times of strained international relations
The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy...
6 suggestions to keep in mind when pitching the media
The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...
5 more ways you can use tech to improve your company’s PR
Public relations is an essential component of any company's branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more...