Pros and cons of using AI‑generated drafts for press release copy
Press releases have always been the backbone of brand communication, but now brands are drafting them in unexpected ways. For example, 75% of PR professionals now use generative AI in their workflows, a dramatic jump from just 28% in early 2023. But does AI hold up...
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Content & Media Relations
Lack of “Trump Tension” knocks down TV viewership rates—but is media trust improving?
The news-cycle rollercoaster and news-consumption patterns continue to warp among consumers—and baffle communicators. While recent TV news has covered the COVID pandemic, the Delta variant, ongoing Democrat vs. Republican political tug-of-wars, the January 6th...
5 tips for creating a plan and improving your content marketing
Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content...
State of the media: How to tell a story that resonates
As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to...