4 PR predictions for 2026: How AI is transforming the future of communications
Artificial intelligence is reshaping every corner of the communications landscape. The changes underway in 2026 represent the most significant transformation in our profession since digital media redefined how audiences consume information. As AI systems become the...
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Content & Media Relations
3 winning ways to amplify your PR content
Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...
Risk reward & serendipity: Why authorities should take a chance and speak to the media
According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...
PR lessons for dealing with media you probably never learned in communications schools
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...