The death of the email pitch? PR in the age of Slack, Discord & DMs
For decades, the email pitch has been the default way for PR managers to reach out to journalists. Before email pitches, it was phone calls, and while they were direct and could lead to faster results, journalists found them intrusive and potentially disruptive. When...
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Crisis Comms & Media Monitoring
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
6 ways to protect your law firm from a PR crisis
Time and again, we all have seen consumers highlighting the negative side of a client or company. While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may...
Why digital security matters for media monitoring—and how to safeguard your monitoring efforts
Nowadays, media monitoring is a must-do for every organization that cares about its reputation. Trends shift so quickly, and rumors can build up at the speed of light, so you have to be aware of what’s being said about your brand at all times. Right next to the...
PR Tech & AI
How AI is revolutionizing customer feedback for brands and marketers
"Clear feedback is fundamental to improvement," as Sir David Brailsford, leader of Team Sky, put it. In today's ever-changing world, it's vital to constantly integrate customer feedback. With so much competition and rapid changes, businesses need to make sure they’re...
OpenAI’s Quiet Power Play: How Strategic Silence Countered DeepSeek’s Hype
In the world of artificial intelligence, OpenAI's dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across...
Did DeepSeek Bypass U.S. Sanctions? A Media Analysis of the AI Chip Debate
DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than...
Content & Media Relations
APIs are invisible—your content shouldn’t be. Here’s what brands must do.
Application programming interfaces (APIs), the connections between computers or programs, power everything from your morning coffee purchase to evening ride-share booking, yet they remain completely invisible to most business decision-makers. This creates a...
Navigating the ethics of AI in PR: Balancing automation with authenticity
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...
6 emerging PR technologies and their impact on industry practices
Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...