From chaos to clarity: Coalescing data analytics, AI-powered interpretation & human insight
Today's communications are awash in information. Consumer sentiments shift by the minute, user generated content and media coverage pour in from every direction, and new data sources with varying degrees of credibility emerge constantly. For brands that aim to lead,...
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Crisis Comms & Media Monitoring
The power of social listening: How PR professionals stay ahead
We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation. This is...
How media monitoring can enhance your event invitation strategy
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
Using SEO and media monitoring to grow your business—benefits and best practices
In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a more comprehensive...
PR Tech & AI
AI-powered public relations: How to make your PR smarter without losing its human touch
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
5 best practices for implementing digital solutions in your PR workflow
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
Is AI endangering your brand equity? 3 lessons for communications professionals
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...
Content & Media Relations
10 B2B content marketing hacks for better ROI
In B2B content marketing, showing a real return on investment isn’t always simple. Sales cycles take time, decision-making involves multiple people, and it’s not always clear which piece of content made the difference. That’s why it helps to have a focused approach....
AI in public relations: The new frontier in 2025
The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...
Media relations for modern PR: 9 strategies that work in 2025
Over the past few years, the public relations industry has seen an immense transformation. Media relations in 2025 has changed due to advancements in AI, the growth of independent journalism, and shifting media consumption patterns. However, one thing hasn't...