In an era of distrust, your executives are your brand’s most powerful asset—here’s how to tap their creative voices
Public trust in institutions is at a historic low—only 28% of people express confidence in them, according to a recent Gallup poll. Brands can no longer rely on corporate messaging alone to influence audiences or drive action. They need real people. Amid growing...
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Crisis Comms & Media Monitoring
Speed. Relevance. Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool
In the fast-paced world of business today, media monitoring is a critical tool for staying informed and making smarter decisions. However, the challenge lies in transforming the vast amount of coverage into actionable insights. Despite the painstaking effort to...
Beyond media mentions: Enhancing PR strategies with log monitoring for comprehensive brand visibility
PR strategies traditionally relied heavily on media mentions to gauge brand exposure. Today's digital age demands more comprehensive approaches to brand visibility. Log monitoring provides insights beyond traditional media mentions and allows PR professionals to...
6 trends and innovations in competitive media reporting: What to watch for in 2024
The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens...
PR Tech & AI
7 top digital tools every local business should use
As a local business, embracing the digital era is crucial for standing out and staying competitive. Whether you’re a small shop or a growing service provider, digital tools can streamline operations, enhance customer experiences, and boost your marketing efforts....
Revolutionizing workplace learning: The emerging role of AI in corporate training
Corporate training has always played a role in employee development. Such training helps organizations build the skills needed to lead toward success. Employees learn differently, have various experience levels, and work toward varying career goals, so...
How Generative AI is changing content marketing and public relations
Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting...
Content & Media Relations
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
5 powerful tips for using AI in omnichannel marketing
Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences. You need omnichannel marketing to create seamless customer journeys across all relevant platforms. However, managing a consistent...
How data-driven public relations revolutionizes modern media outreach
In a world where stories are increasingly told digitally, it is essential for companies to adapt their PR strategies. PR for modern media outreach is the key to successfully spreading your message and capturing the attention of journalists. Through targeted pitches...