What PR professionals can learn from the floral industry’s digital transformation
Picture a Valentine’s Day campaign where data-driven personalization determines not only what bouquet a customer sees but also the sentiment in the message that accompanies it. Digital-first florists are already experimenting with this kind of strategy, and their...
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Crisis Comms & Media Monitoring
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
6 ways to protect your law firm from a PR crisis
Time and again, we all have seen consumers highlighting the negative side of a client or company. While this can happen with any brand, such thoughts or reviews affect law firms most severely. If a lawyer is representing a controversial client, the company may...
Why digital security matters for media monitoring—and how to safeguard your monitoring efforts
Nowadays, media monitoring is a must-do for every organization that cares about its reputation. Trends shift so quickly, and rumors can build up at the speed of light, so you have to be aware of what’s being said about your brand at all times. Right next to the...
PR Tech & AI
11 must-have WordPress plugins for business websites in 2025
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
How AI-powered tools will transform the future of workplace communication
Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
7 ways Generative AI is revolutionizing brand crisis management in PR
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
Content & Media Relations
How to market your coding projects like a pro
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...
Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in...
The role of AI in modern PR campaigns
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...