Authenticity and purpose: Aligning brand values in engagement and media messaging
Think about your business. You have a mission statement. You post on social media. You run promotions. Yet, something feels off. Your customers don't always match your vision. Your team sounds scripted. That gap eats away at potential growth. It’s also your biggest...
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Crisis Comms & Media Monitoring
Crisis communication in the age of supply chain disruptions
In today’s interconnected global economy, supply chain disruptions can escalate into full-blown corporate crises within hours. From delayed shipments to logistical bottlenecks, operational setbacks no longer stay behind the scenes. They often become headlines. For...
Crisis communications 2.0: Why preparation is the new prevention
In today’s highly visible business environment, crises are no longer unexpected interruptions; they are inevitable events that test a brand’s credibility and resilience. Effective crisis PR is no longer about reactive damage control. The focus has shifted toward...
When the bots talk back: Managing AI-driven PR crises in public and private channels
Brand controversies used to begin in newsrooms or over coffee shop chatter. Now, they can start with an algorithm. From deepfake videos and fabricated news articles to AI-generated social posts that mimic your brand voice, the new frontier of PR crises is being...
PR Tech & AI
AI deepfakes in 2025: Global legal actions taken this year
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
AI has already redefined efficiency. Now it’s transforming business strategy.
Marketers have always been fully aware of how their day-to-day lives would improve if they could reliably automate the more manual, repetitive elements of the job. But today, leading businesses are well beyond the stage of experimenting with generative AI tools and...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
Content & Media Relations
How to turn cybersecurity salary data into winning PR pitches in 2025
The Cybersecurity Talent Crisis: Why Salary Stories Matter The cybersecurity industry faces an unprecedented talent shortage. According to the World Economic Forum, the global talent gap could reach 85 million workers by 2030, creating a perfect storm for PR...
The future of PR in the age of AI: Smarter campaigns, deeper connections
Public relations has always been about creating meaningful connections between brands and their audiences. But in today’s hyper-digital world, attention is fleeting, and traditional methods often fall short. This is where Artificial Intelligence (AI) is reshaping the...
How digital PR agencies are redefining corporate storytelling in 2025
In 2025, corporate storytelling is evolving in response to changing audience expectations and technological advancements. Corporate communications plays a central role in shaping narratives that resonate with stakeholders while reflecting organizational values....