Activity doesn’t equal impact: Why marketing and PR need to be results-focused
Marketing and public relations have never had more tools, platforms, and metrics available. Brands can launch campaigns instantly, track engagement in real time, and publish content at a pace that would have been unimaginable just a decade ago. Yet despite all this...
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Crisis Comms & Media Monitoring
G2 Fall’24 Report: Agility PR Ranks #1 Across Key Categories, Earning 41 Awards in Total!
This fall, Agility PR Solutions earned top recognition with...
Using social media monitoring to identify emerging trends—tips and strategies
There were 5.44 billion global social media users as of April 2024. Thus, without a doubt, having a strong social media presence is crucial for business growth. Brands must be active online to understand their customers' feedback and opinions. This is where social...
The power of social listening: How PR professionals stay ahead
We’re living in such a crowded, saturated digital landscape. For most PR professionals, this means one thing: it takes more than just good instincts. They need the ability to predict, analyze, and respond to the conversations shaping their brand’s reputation. This is...
PR Tech & AI
New study shows how AI will drive massive changes to market research in 2025, revealing 4 key trends that will reshape the industry
Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three...
3 ways AI email assistants streamline daily operations for marketing and PR teams
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require...
The future of PR is here: How AI analytics can transform your campaigns
You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story. The buzz feels great, but as you sit down to measure the results, you’re stuck...
Content & Media Relations
From awareness to conversion: A complete breakdown of content marketing success
Content marketing is a deliberate approach centered on creating and disseminating valuable, pertinent, and illuminating content. Its objectives span enhancing brand visibility, driving website traffic, generating leads, and informing audiences about a company's...
How PR pros can help NGOs create impactful videos using AI tools
Video remains one of the most powerful storytelling tools for NGOs. When executed well, it communicates urgency, inspires empathy, and moves people to act. Public relations professionals working with nonprofits are uniquely positioned to help them harness this...
4 media communication mistakes that expose companies to digital risks
Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that...