PR News
by
Proving PR’s impact: New study finds most PR pros can’t prove their work helps their business or client
PR pros are highly focused on generating high volumes of media coverage, among other tasks, to move the needle for their company or clients, and less so on tracking the commercial impact of their efforts—and new research from PR industry reporting platform...
Building a culture of online safety and social media security: What you need to know
Prioritizing online safety and social media security has become imperative for businesses of all sizes in the 21st century. As the number of social media platforms grows and cyber threats advance, safeguarding sensitive information and maintaining a secure online...
Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful spending group
It’s long been misunderstood what drives the decisions of Generation Z, the most elusive group of consumers that baffled marketers have seen yet. But now that they hold the position as the second-largest generation and have become a formidable force shaping current...
6 trends and innovations in competitive media reporting: What to watch for in 2024
The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens...
Unveiling the missing ingredient for your brand’s organic growth
In today's rapidly evolving digital landscape, organic growth remains crucial for brands seeking sustainable success. However, navigating the complexities and intersections of each ingredient—content, search engine optimization (SEO), social, and more—while earning...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
Brands and businesses remain committed to sustainability, but current strategies are inefficient and wasteful—and budgets are running dry
If there’s any single global initiative that both people and organizations all agree on (except maybe for some political backlashers), it’s that citizens and companies should all be doing everything we can to practice and promote sustainability. But new research from...
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
6 straightforward ideas for social media posts that will impress your prospects
Looking for ways to light up your social feeds? We know coming up with content that captivates can feel challenging. But, creating a buzz is crucial in this digital world. Today, social media is where brands stand out from the crowd. With 62.3 percent of the world's...
The role of effective PR in transforming healthcare businesses
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can...
Want PR NEWS daily?
Daily updates delivered to your inbox!
Powin Partners with PAN Communications to Level Up Presence in Global Renewable Energy Sector
PAN Communications, a renowned PR agency specializing in strategic integrated marketing and PR, is excited to announce its partnership with Powin Energy, a leading global energy platform provider. "We are thrilled to embark on this journey with PAN Communications,"...
Geopolitical Risk and Compliance Expert Chris Torrens Joins APCO as Managing Director of Greater China
BEIJING – March 12, 2024: Chris Torrens, a veteran risk and compliance expert with more than two decades of experience providing strategic advice for multinational clients across industries, joined APCO as the managing director of Greater China, Chairman of the Asia...
Public Relations Global Network Adds Public Affairs & PR Powerhouse Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region
NEW YORK / LONDON / MALMÖ – March 12, 2024 – Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network. “The addition of Aspekta not only...