Navigating crisis communications in the age of AI and social media
Crisis communication has become more demanding than ever. In the past, public relations teams often had hours—or even days to craft a carefully worded response to an emerging situation. That window of preparation no longer exists. In today’s hyper-connected...
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Crisis Comms & Media Monitoring
When crisis strikes: The playbook for reputation survival
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...
When the bottom drops out: Navigating your brand through its darkest hours
There’s a moment every entrepreneur dreads, and it arrives like a cold draft through a cracked window. Sales dry up, partners back out, or the world shifts just enough to rattle the foundation you thought was steady. Business isn’t just business when your name is on...
Using media intelligence tools to track competitors and industry trends
Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
PR Tech & AI
9 ways developers can use AI to market their side projects or SaaS tools
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
5 essential digital marketing tools to boost your campaigns
If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...
Choosing the right AI agent development partner: A C-level guide to innovation ROI
The artificial intelligence revolution has reached an inflection point in 2025, transforming from experimental technology to mission-critical business infrastructure. As organizations across industries witness AI agents automating complex workflows, enhancing customer...
Content & Media Relations
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
Podcast media relations: Your spokesperson sounds like sh!t, and you could be the reason
You just lined up an interview with that big podcast, one that is sure to help your PR program. You’ve done all the right things. You nailed down the time and logistics for the interview. You checked out the podcast in advance, and you gave your spokesperson their key...
The overlooked pillars of thought leadership: Legal security, wellness, and confidence
When building a personal brand, the spotlight shines on social media presence, networking skills, and professional expertise. But what about the quieter factors that ensure your success is built on a solid foundation? There are a number of often-ignored or simply...