The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
Crisis collateral: Wells Fargo, Lehman Brothers & other failed financial PR campaigns
Financial public relations (PR) is an integral part of the strategy for any organization operating within the financial sector. Whether it’s a bank, investment firm, insurance company, or fintech startup, the way financial institutions communicate with the public,...
7 ways Generative AI is revolutionizing brand crisis management in PR
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
PR Tech & AI
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
From media coverage to revenue: How AI-powered PR drives business growth
Getting your brand noticed isn’t easy. Let’s say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, it’s hard to tell. That is until artificial intelligence (AI) started making...
8 ways to use social listening for building brand loyalty
Social media has a significant impact on how consumers engage with brands in the modern digital environment. It’s an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of...
Content & Media Relations
User-generated content is the future of digital marketing—are you collecting it for your brand?
User-generated content is any content such as text, images, videos, or reviews created by real users, not brands or marketers. UGC is authentic, relatable, and highly engaging. According to a recent survey, 6 in 10 consumers believe that user-generated content (UGC)...
Historically great gambling PR campaigns: Strategies, successes, and lessons learned
In the ever-evolving world of public relations, few industries have faced as many challenges as the gambling industry. Historically, the gambling sector has struggled with an often complex relationship with public perception—balancing the thrill of gaming with the...
Nike, Coke, Dove and more: Dissecting 5 of the all-time greatest consumer PR campaigns
In the world of marketing and public relations, it’s not enough for brands to simply advertise products—they must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer...