7 data-driven PR strategies to boost brand authority in 2025
Data has shifted the public relations game from trial and error to smart, strategic moves. Thanks to data, we don’t have to hope something will work—we can see it coming. If you’re still running campaigns based on guesswork, you’re missing out. Brands that apply...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
Why digital security matters for media monitoring—and how to safeguard your monitoring efforts
Nowadays, media monitoring is a must-do for every organization that cares about its reputation. Trends shift so quickly, and rumors can build up at the speed of light, so you have to be aware of what’s being said about your brand at all times. Right next to the...
G2 Winter’25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 49 Awards in Total!
This winter, Agility PR Solutions earned top recognition on G2.com with 49 G2 badges, including the #1 spot across 3 enterprise index reports in the PR Analytics category along with maintaining #1 spot for the UK Media Influencer & Targeting category. As one of...
6 key practices in modern media monitoring for maximum efficiency
Media monitoring means keeping track of conversations, news, and trends across platforms. It’s a way to stay updated on what’s being said about your business, competitors, or industry. But it’s more than just listening. Done right, media monitoring helps businesses...
PR Tech & AI
11 must-have WordPress plugins for business websites in 2025
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
AI, PR, and procurement: The new tech stack for winning new contracts
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
How AI-powered tools will transform the future of workplace communication
Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
Content & Media Relations
The rise of the news-fluencer: Reaching journalists where their audiences scroll
It’s no secret that social media has changed the traditional media landscape over the last decade. In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information. To reach reporters and their audiences,...
The future of AI in digital marketing: Comms revolution or hot trend?
In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools...
10 essential PR tools every practitioner should use in 2025
Public relations plays a crucial role in business success. PR professionals shape a company’s reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media...