How brands can avoid the Super Bowl And Olympics trap during America’s birthday celebration
For marketers and PR people, in some ways the 250th birthday of the United States will be similar to the Super Bowl and Olympics. There will be so many promotions that it will be difficult for one to stand out from the clutter. There are sure to be brand promotions...
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Crisis Comms & Media Monitoring
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
From reactive to proactive: Preparing for crises before they hit in 2026
In 2026, brands can no longer afford to treat crises as isolated events that require reactive responses. The integration of PR into broader marketing strategy has elevated its role in shaping perception, managing narratives, and protecting long-term business...
PR Tech & AI
Dealing with AI backlash—how to build trust with ethical use
The AI boom was inevitable, but the backlash over its use in digital marketing was just as fierce. Brands racing to leverage artificial intelligence for content creation, customer service, and design often find themselves dodging criticism from consumers, creators,...
How AI Is redefining media relations and crisis management
In an era where news travels at the speed of a tweet and a brand’s reputation can change within hours, the role of artificial intelligence has become indispensable in public relations. For years, PR professionals have relied on intuition, experience, and relationship...
Can AI write better press releases than you? How PR tools boost SEO—and where human expertise remains key
Nobody could have predicted a few years ago that a digital assistant would influence how the world hears your narrative. However, now we have brands utilizing algorithms to craft headlines that reach millions of people, while public relations teams use AI technologies...
Content & Media Relations
2021’s media landscape no longer exists, and neither should its PR playbook
Communicators still chasing the old model are leaving pipeline, credibility and AI visibility on the table Ask a B2B SaaS or AI founder about PR goals, and 8 times out of 10, you’ll still hear the same refrain: “We want TechCrunch. We want WSJ. We need earned media.”...
Boosting your impact: Editorial depth as a competitive advantage in technology PR
In today’s hyper-saturated technology landscape, visibility alone no longer guarantees influence. For years, technology PR strategies prioritized announcement cycles, media placements, and backlink acquisition as primary indicators of success. While these tactics...
The role of professional-quality content in modern brand positioning
In today’s digital communication environment, brand positioning is no longer shaped only by advertising campaigns or social media activity. Instead, it is increasingly influenced by the quality, depth, and credibility of the information a company publishes online. As...