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Crisis Comms & Media Monitoring

Making social justice communications part of your crisis PR planning

Making social justice communications part of your crisis PR planning

Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...

How PR can help to change consumer behaviour during crisis

How PR can help to change consumer behaviour during crisis

When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...

PR Tech & AI

Elevating customer service with AI: The PR impact

Elevating customer service with AI: The PR impact

In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI integration solutions into customer service operations is more than just a technological advancement; it's a strategic move that can...

Content & Media Relations

How to create an amazing press or media kit—9 essentials to include

How to create an amazing press or media kit—9 essentials to include

It’s a business owner’s dream for a large publication to feature them in a news story. After all, who doesn’t want high-profile press? This earned media can help bring more exposure and traffic to your brand. Plus, you get to build trust with your audience and build a...