
How AI-powered insights in media intelligence are outperforming manual analysis in 2025
Businesses no longer question whether they should employ artificial intelligence (AI) in media intelligence in 2025. How quickly can they embrace it, they ask? AI-driven insights are revolutionizing the field and displacing manual analysis. Businesses need to...
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Crisis Comms & Media Monitoring
Making social justice communications part of your crisis PR planning
Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...
How PR can help to change consumer behaviour during crisis
When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...
3 steps to reassess, refresh and humanize your messaging in times of crisis
The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant,...
PR Tech & AI
Elevating customer service with AI: The PR impact
In today's fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI integration solutions into customer service operations is more than just a technological advancement; it's a strategic move that can...
On the heels of revolutionary tech advancements in 2023, what’s next? Here are 10 strategic tech trends coming your way in 2024
2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI...
Brand trust, purchase intent and AI: Privacy takes precedence as consumers say they will reward ethical data use in the age of AI
Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention. A new national...
Content & Media Relations
How to create an amazing press or media kit—9 essentials to include
It’s a business owner’s dream for a large publication to feature them in a news story. After all, who doesn’t want high-profile press? This earned media can help bring more exposure and traffic to your brand. Plus, you get to build trust with your audience and build a...
OpenAI’s Quiet Power Play: How Strategic Silence Countered DeepSeek’s Hype
In the world of artificial intelligence, OpenAI's dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across...
The art of storytelling in travel PR: These 3 case studies show how great campaigns transport us to new destinations
Travel public relations agencies have always been about more than just selling vacations. It’s about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling. The best PR campaigns...